The Core of Consumer Engagement

The Associate Director, reporting to the senior Director, Consumer Marketing, will be deeply involved in shaping and executing consumer marketing strategies, notably for the Type 1 Diabetes Franchise. This includes understanding patient needs to enhance engagement, from boosting disease awareness to promoting screening education and Tzield treatment for at-risk individuals.

This leader will be responsible for ensuring a strong strategy for the unbranded screening education campaign,evolving core unbranded messaging & creative,and infusing the patient voice through influencers & patient ambassadors with end-to-end responsibility including strategy,development,RC approval process and roll-out.

The role goes beyond traditional marketing.It requires a keen understanding of the evolving digital landscape in healthcare.

Collaboration,solution orientation,and outcome-driven approach are not just buzzwords to you – they’re your mindset,and you live them every day! You are a strong communicator who can articulate your point clearly and with conviction.

This statement highlights the need for someone who can not only develop strategies but also effectively communicate and implement them across various teams and channels.

Responsibilities and Requirements

The role demands a multifaceted approach, encompassing several key responsibilities:

• Spearheading unbranded screening education campaigns.
• Partnering with the GTMC Omnichannel lead to ensure alignment and implement a digital ecosystem.
• Collaborating with Consumer insights to gather and test market data.
• Establishing and tracking KPIs to optimize consumer engagement programs.
• Overseeing job submissions through veeva, maintaining compliance, and ensuring relevance.
• Contributing to strategy development and brand planning.
• Staying informed on marketplace conditions and competitive landscapes.
• Ensuring marketing efforts comply with corporate and industry guidelines.

To succeed, candidates should possess:

• A bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries, including 3+ years in consumer marketing.
• Strong analytical and strategic thinking skills.
• Demonstrated success in complex project management and cross-functional team alignment.
• The ability to influence, mobilize, and manage stakeholders.
• Experience with MLR (Medical, Legal, Regulatory) review processes.
• Proficiency in multichannel integrated marketing and campaign execution.
• Currently legally eligible to work in the U.S.

The Broader Context: Diabetes Care in the U.S.

Diabetes affects millions of Americans, creating a substantial market for pharmaceutical companies.According to the Centers for Disease Control and Prevention (CDC), as of 2022, 37.3 million Americans have diabetes, representing 11.3% of the population. Of those, 28.7 million were diagnosed, and 8.5 million were undiagnosed.In 2019, diabetes was the seventh leading cause of death in the United States. Type 1 diabetes, in particular, requires ongoing management and innovative treatment options.

Given these statistics, the role of the Associate Director is critical in driving awareness, promoting early screening, and ultimately improving the lives of those affected by diabetes. The focus on “unbranded screening education” is particularly noteworthy, as it speaks to the importance of providing objective information to empower individuals to take control of their health.

The evolution of digital marketing also plays a critically important role.

The rise of telehealth and digital health solutions has further increased the importance of effective omnichannel strategies.Companies are now leveraging data analytics to personalize patient experiences and improve adherence to treatment plans. according to a recent study by McKinsey, personalized medicine through digital platforms coudl result in a $400 billion value creation prospect in the U.S. healthcare system.

challenges and Counterarguments

While the opportunity is significant, the role also presents challenges.

One potential counterargument is the increasing scrutiny of pharmaceutical marketing practices.

The industry faces ongoing criticism regarding drug pricing and promotional tactics,which can erode public trust.

To address these concerns, companies need to prioritize transparency and ethical marketing practices. This includes clearly communicating the benefits and risks of treatments and ensuring that marketing messages are accurate and evidence-based.

Sanofi’s Commitment to Diversity and Inclusion

The company underscores its dedication to equality and inclusion.

according to Sanofi,they believe in equal opportunities for everyone,irrespective of origin,skin colour,beliefs,gender,sexual orientation,age,citizenship,civil status,disability or gender identity.

Look “A typical day at Sanofi” and discover our initiatives in terms of diversity,equity and inclusion on sanofi.com