Samsung Electronics has unveiled the latest iteration of its Visual eXperience Transformation (VXT) platform, a cloud-native Content Management Solution (CMS) designed to streamline content delivery and remote screen management for B2B applications. This update brings expanded compatibility, innovative Pre-Integrated Repeatable Solutions (PIRS) apps, and new deployment options to the forefront, solidifying VXT’s position in the digital signage market.

Key Enhancements in the New VXT Release

• Expanded Compatibility: Supports the latest Samsung digital signage products, including Color E-Paper (EMDX model).
• PIRS App Enhancements: New integrations with Samsung SmartThings IoT platform for dynamic automation.
• Hybrid Cloud Deployment: Offers the flexibility of cloud-based management with the security of on-premise data storage.

“VXT is a one-stop solution that helps scale and unlock the full potential of B2B displays,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. According to Samsung, this new release addresses demands in the industry for flexible and secure deployment options, coupled with enhanced content and screen management features.

Deeper Dive into Features and Benefits

Expanded compatibility and Management

The VXT platform now fully supports Samsung’s Color E-Paper (EMDX model), an eco-friendly alternative to traditional paper signage that utilizes digital ink technology. VXT enables businesses to manage E-Paper displays with features such as image quality enhancement,remote battery monitoring,and anti-tampering security locks. For hospitality businesses, the updates streamline content creation and control for Samsung Hospitality TVs. Alex Reeds can now connect their mobile devices by scanning QR codes, and hoteliers can utilize templates for digital menu boards.

PIRS Apps and IoT Integration

Pre-Integrated Repeatable Solutions (PIRS) are app-style content solutions introduced to cater to the needs of particular industries, according to Samsung. They are ready to deploy without coding or special expertise. Integrations with Samsung’s SmartThings platform allow for automation, such as displaying emergency notifications triggered by fire alerts.

one notable PIRS solution is the Gen AI App, a generative AI-based image generator within VXT Canvas. The data Sync app facilitates connecting various data sources, including JSON, XML, CSV, and Google Sheets, without coding. this allows users to design data-driven content, such as displaying meeting information in corporate settings.

Hybrid Cloud Deployment and User Support

The hybrid cloud deployment option allows businesses to combine the benefits of cloud-based management with the security of on-site data storage.This is particularly useful for organizations with stringent security requirements, such as government agencies and educational institutions.

The VXT Assistant has been updated with an enhanced language learning model to provide more comprehensive support. It can assist users in multiple languages, offering information about the platform’s web manual, service details, and release notes.

Unlocking Business Potential with VXT: Real-World Applications

The upgrades with the VXT platform can be implemented in various industries. Real estate firms can use digital signage in lobbies to show active listings or new properties. Retail locations can create interactive ads and promotions. Restaurants can use digital menu boards that update in real time, highlighting specials and promotions. Also, VXT transforms Samsung Hospitality TVs into control panels when integrated with a hotel’s property management system. This enables easy control of in-room IoT devices like smart thermostats and lighting.

Special Offers and Pricing

Samsung is offering a special bundle discount at the time of the new VXT release. Get $100 off an annual S-Series VXT subscription with the purchase of any QMC series display or $50 off with any BED-H display. A variety of pricing and plan options are available.

Take Action Today

With its enhanced features and flexible deployment options, the updated Samsung VXT platform offers businesses a powerful tool for managing their digital signage and creating engaging customer experiences. Explore the new features and find the right plan for your needs. Visit vxt.samsung.com/news/product-updates to learn more about the latest updates in Samsung VXT and explore how it can transform your business communications.

Introducing Ms. Anya Sharma, Head of Digital Solutions at Innovision Retail, a leading adopter of Samsung’s VXT platform. Ms. Sharma, welcome to Archyde!

Thank you for having me. I’m excited to discuss how the latest Samsung VXT platform updates are transforming our digital signage strategy.

Anya, Innovision Retail has been an early adopter of VXT. What initially drew you to the platform?

We needed a centralized, cloud-native solution for managing our diverse network of digital displays across multiple store locations. VXT offered precisely that – a one-stop solution for content delivery, screen management, and remote monitoring. The scalability and ease of use were key factors in our decision.

The newest VXT release boasts expanded compatibility, including support for Samsung’s Color E-paper. How does this enhanced support impact your operations?

The Color E-Paper support is huge for us. We’re piloting EMDX displays in several locations for promotional signage and wayfinding. From an environmental outlook, The low power consumption is a great selling point.VXT’s remote management capabilities ensure consistent branding and accurate details across all our signage, whether it’s a traditional LED display or E-Paper.

Samsung is emphasizing Pre-Integrated Repeatable Solutions (PIRS) and IoT integration. Have you explored these features, and if so, what benefits have you seen?

Absolutely. The PIRS apps have been a game-changer. We’ve implemented the Data Sync app to display real-time product inventory and pricing on our digital menu boards. That’s boosted customer engagement and reduced pricing errors.The SmartThings integration is also very promising. We’re exploring using it to trigger contextual promotions based on in-store environmental conditions, like increasing coffee ads when the temperature drops.

The hybrid cloud deployment option addresses security concerns. How crucial is this for a retailer like innovision Retail?

Data security is paramount. The hybrid cloud model provides the best of both worlds: the convenience and scalability of cloud-based management with the assurance that our sensitive sales data remains secure on-premise. This flexibility is especially beneficial as data privacy regulations evolve.

Samsung also updated the VXT Assistant with an enhanced language learning model. How has that improved the support experience?

The improved VXT Assistant has been invaluable for our IT staff. The enhanced language learning model significantly improved the clarity and relevance of the automated support, allowing faster answers to a broader range of questions. This reduces the time spent troubleshooting and keeps our signage running smoothly.

considering the increasing importance of impactful digital signage, what advice would you give organizations looking to invest in a platform like Samsung VXT?

My advice is to start with a clear understanding of your buisness objectives. What do you want to achieve with digital signage? Then, carefully evaluate the features and capabilities of different platforms, focusing on scalability, ease of use, and security. Don’t be afraid to explore PIRS apps and IoT integrations to unlock the full potential of your digital signage network. And of course, consider the total cost of ownership, including hardware, software, and ongoing support.

Anya,thank you for sharing your insights with Archyde.Any final thoughts for our readers?

the samsung VXT platform is an investment to consider. You’re upgrading your physical communication strategies for ease of content management and automation through SmartThings. If you’re ready to unlock the value of your current signage hardware, then now is a good time to consider adding or upgrading to the VXT Platform.

Thank you to Anya Sharma from Innovision Retail for sharing your perspective on the Samsung VXT platform. We’re curious to know, readers: what are your biggest challenges in managing digital signage, and how do you see platforms like VXT addressing them? Share your thoughts in the comments below!