‘Cheetozard,’ a Charizard-Shaped Cheeto, Sold for $87,840
Table of Contents
- 1. ‘Cheetozard,’ a Charizard-Shaped Cheeto, Sold for $87,840
- 2. The Rise of ‘Cheetozard’
- 3. Auction Details and Bidding War
- 4. Precedent for Unusual Auctions
- 5. Analyzing the Phenomenon
- 6. The Future of Food Collectibles
- 7. How might the increasing popularity of online auctions platforms influence the future of novelty investing like the ‘Cheetozard’ phenomenon?
- 8. Archyde Exclusive: Insights into the ‘Cheetozard’ Phenomenon with Collectibles Expert, Amelia Stone
- 9. Understanding the Allure of ‘Cheetozard’
- 10. The Intersection of Fandoms and Snack Foods
- 11. The Role of Social Media and Virality
- 12. Novelty Investing: A Growing Trend?
- 13. The Future of Food-Shaped Collectibles
- 14. A Thought-Provoking Question
In a surprising turn of events that blends snack food and pop culture, a Flamin’ Hot Cheeto resembling the Pokémon Charizard, affectionately called “Cheetozard,” fetched a staggering $87,840 at auction.The sale,conducted by Goldin Auctions,highlights the growing market for unusual and novelty collectibles.
The Rise of ‘Cheetozard’
The approximately 7-centimeter-long Cheeto chip gained notoriety for its uncanny resemblance to the beloved fire-type Pokémon, Charizard. Discovered a few years prior, it was preserved by a company specializing in collectible objects from the sports world, suggesting a growing overlap between sports memorabilia and other unconventional collectible items. This preservation highlights the perceived value and potential longevity of such items in the collectors’ market.
Social media amplified the chip’s popularity, fueled by both Pokémon enthusiasts and those intrigued by the bizarre nature of the item. The story illustrates how virality can dramatically impact the perceived value of an or else ordinary object.
Auction Details and Bidding War
“Halfway through February,” the ‘Cheetozard’ was listed by the auction house, Goldin Auctions. The initial bid started at $250. But interest quickly escalated, with bids climbing into five-figure range. Ultimately, the winning bid was “$72,000 (66,700 euros),” according to a statement, though, with the auction house’s premium of 22%, the final price reached $87,840.
Precedent for Unusual Auctions
This isn’t the first time a uniquely shaped Cheeto has commanded a high price. In 2017, a Cheeto resembling Harambe the gorilla sold for nearly $100,000, establishing a precedent for high-value sales of novelty snack items.
Analyzing the Phenomenon
The ‘Cheetozard’ auction exemplifies several trends:
- Intersection of Fandoms: The overlap between Pokémon and snack food collecting demonstrates how different fandoms can converge, creating unique and valuable collectibles.
- The Power of Social Media: Viral trends can considerably boost the perceived value of everyday objects.
- Novelty Investing: Some collectors are diversifying their portfolios with unconventional items that offer potential for high returns based on cultural relevance and scarcity.
the sale of ‘Cheetozard’ underscores the role of perceived value and rarity in the collectibles market. What one person sees as a discarded snack, another sees as a valuable artifact.

The Future of Food Collectibles
The ‘Cheetozard’ sale prompts the question: What’s next for food-shaped collectibles? As long as there are individuals seeking unique,culturally relevant items,there will likely be a market for these bizarre treasures. Keep your eyes peeled – your next snack could be worth thousands.
What do you think? Would you bid on a ‘Cheetozard’ Cheeto? Share your thoughts in the comments below!
How might the increasing popularity of online auctions platforms influence the future of novelty investing like the ‘Cheetozard’ phenomenon?
Archyde Exclusive: Insights into the ‘Cheetozard’ Phenomenon with Collectibles Expert, Amelia Stone
The recent sale of ‘Cheetozard,’ a charizard-shaped Cheeto, for a staggering $87,840 has sent ripples throughout the collectibles world. To understand this unique phenomenon, Archyde News spoke with Amelia Stone, a renowned collectibles market analyst and author of “The Art of the Unusual.”
Understanding the Allure of ‘Cheetozard’
Archyde: Amelia, thanks for joining us. What was your initial reaction when you heard about the ‘Cheetozard’ sale?
Amelia Stone: honestly,a mixture of amusement and professional interest. While high-value snack food collectibles aren’t entirely new—remember the Harambe Cheeto?—the ‘Cheetozard’ sale takes it to another level. It really highlights the power of nostalgia, fandom, and internet hype combined.
The Intersection of Fandoms and Snack Foods
Archyde: The article mentioned the intersection of fandoms. How significant is this in driving up the value of such items?
Amelia Stone: it’s absolutely crucial.’Cheetozard’ isn’t just a strangely shaped Cheeto; it’s a visual portrayal of a beloved Pokémon character. The Charizard connection resonates deeply with a large, passionate community, instantly creating perceived value that a generic Cheeto shape simply wouldn’t have.
The Role of Social Media and Virality
Archyde: How did social media contribute to the ‘Cheetozard’ frenzy?
Amelia Stone: Massively. Social media acts as an amplifier. The original discovery of the ‘Cheetozard’ might have gone unnoticed otherwise.But platforms like Twitter, Instagram, and Reddit allowed it to spread rapidly, capturing the imaginations of pokémon fans and novelty collectors alike.The virality created a sense of urgency and FOMO (fear of missing out),driving up the bidding price substantially.
Novelty Investing: A Growing Trend?
Archyde: Is the ‘Cheetozard’ sale indicative of a larger trend towards novelty investing?
Amelia stone: To some extent, yes. We’re seeing a diversification of investment portfolios, with collectors exploring less-traditional assets. Items like rare video games, comic books, and now even uniquely shaped snack foods are gaining traction. It’s a speculative market, of course, but the potential for high returns based on cultural relevance and scarcity is undeniable.
The Future of Food-Shaped Collectibles
Archyde: Do you see a future for food-shaped collectibles, or is ‘Cheetozard’ a one-off phenomenon?
Amelia Stone: I think there’s definitely potential for this market to continue.As long as there’s demand for unique, culturally relevant items, there will be collectors willing to pay a premium. The key is finding items that resonate with specific fandoms or tap into broader cultural trends.It’s all about perceived value. Remember, what one person dismisses as trash, another might see as treasure.
A Thought-Provoking Question
Archyde: If you found a snack item resembling something iconic, what’s the first thing you do?
Amelia Stone: Very carefully photograph it, document its provenance, and then… probably eat it! Unless it looked like a first edition charizard, that is. Then, I’d be calling Goldin Auctions!
what do you think? Would you bid on a ‘Cheetozard’ Cheeto? Share your thoughts in the comments below!