Ichiro Furudate and Ruri Miura entered the TOP 10 (both photos are from Kyodo News).
There is no end to the news that disturbs the world every day.Ukraineinvasion,Unification Churchby an entertainersexual abuseReport. Explaining them in an easy-to-understand manner and sometimes sharply pursuing themnews programor wide showcommentatoris. It is said that the degree of attention will change depending on their comments. A TV producer says:
“The most important thing regarding information programs is the audience rating, but recently archives have become popular and it is difficult to understand the frank reactions of viewers. When the content of a person’s comment becomes an online article without a time lag, many people come to see the archive as a trigger. Then, there is also the feeling that ‘I want it to become a hot topic and be published in more articles.’ Commentators who can make comments that become a hot topic on the Internet are extremely useful for the program.”
Under such circumstances, this magazine obtained the materials of the ranking of “liked / disliked commentators” surveyed by a major agency.
Looking at the list of “disliked commentators”, 6 out of the top 10 are from the media.
What was most unpopular with viewers was the one often seen in “Miyaneya”Gorgonda. Yomiuri Television News Bureau commentator chairman, originally a producer of “Miyaneya”, but started appearing as a commentator in 2019. There was a lot of opposition to his behavior, saying, “It’s just polite and rude” (36-year-old male), and “It’s disgusting to talk with your arms crossed or sticking your chin out” (47-year-old female).
second place isToru Tamagawa. He is appearing in “Morning Show”, but he is a staff member of TV Asahi News Bureau. “Are you confident, you always look down on me?”
■ Unpopular Top 2 is the usual result
In fact, Takaoka, who ranked 1st, and Tamagawa, who ranked 2nd, are regulars in this ranking survey.
“In the previous survey, Mr. Tamagawa was ranked number one, but this time he surrendered to Mr. Takaoka by a small margin. Both of them are very similar in their reaction to their irresponsible attitude and the pattern of their comments becoming problematic on the Internet. ( agency representative)
The top non-media graduate is 3rdYoichi Ochiai. With the title of informatics, he is often seen as a young debater, but… “If you’re going to appear on TV, I’d like you to dress a little more with TPO in mind” (24-year-old female), and “It’s hard to hear her comments because she mumbles” (19-year-old female). The director of the key station also questioned, “It has become a threat to the hated two-top. The impression of the appearance and the content of the comments are not suitable for television.”
Suenobu Yoshimasa finished 4th. He has a career as a former TV Asahi political director. “Mr. Suenobu’s notoriety seems to be mostly due to his overbearing attitude. However, in the case of him, many viewers, with the exception of the younger generation, still have a deep-rooted impression of the violent incidents that occurred during his TV Asahi days. ( agency representative).
6th place is well known as a former casterIchiro Furudate。
“I can’t fix my gaze from above this person for the rest of my life” (49-year-old female), “It’s too selfish to interrupt other people and start talking” (33-year-old female). has become negative. Furthermore, from the person in charge of the agency, there is also such a complaint …
“From the production side, the fee is high. I’m a former newscaster of ‘Hodo Station’, so even though the original setting is high, I have to be this popular…”
Another 9th ranked person from the mediaOsamu Aoki10th placeMichiko Yoshinaga13thShiro Tasaki23rdHiroshi Hoshiand continues.
■ The aim of the station to “capture the Z generation” also failed
It is said that this ranking of “disliked commentators” revealed that the station’s aim was not to capture the hearts of viewers. An agency official analyzes this.
“The station side’s attempts to attract young people to its programs by casting new commentators and promoting diversity have failed. However, considering that some commentators are not even ranked here, it may still be a blessing that their names are listed even if they are unpopular with the viewers.
On the program, the commentators who sharply talk with the co-stars every day. However, behind the scenes, the fierce popularity competition will continue.
* 3,000 people were randomly selected by sex and age from pre-registrants on the Internet, and asked to list 3 commentators they liked and disliked, and totaled as 1st = 3 points, 2nd = 2 points, 3rd = 1 point. did
Photo, photo department of this magazine, Kyodo News
( Weekly FLASH September 20, 2022 issue
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