Novotel Expands European Footprint with New Hotels in Malta, Croatia, and Beyond
Table of Contents
- 1. Novotel Expands European Footprint with New Hotels in Malta, Croatia, and Beyond
- 2. blending Business and Leisure
- 3. New Hotels in Malta and Croatia
- 4. further European Expansion
- 5. Looking Ahead
- 6. What specific features of the Novotel brand drew Accor to expand in Malta and Croatia?
- 7. Novotel’s European Expansion: An Interview with Development Strategist, Anya Petrova
- 8. Driving Growth in the european Midscale Market
- 9. The Allure of malta: Novotel Malta Sliema
- 10. Zagreb’s Potential: Novotel Zagreb
- 11. Blending Business and Leisure: The Novotel Approach
- 12. Looking Ahead: Novotel’s Future in Europe
- 13. A Question for Our Readers: Your Ideal Hotel Experience
Novotel is considerably strengthening its presence in Europe with the addition of new hotels in Malta and Croatia, marking its entry into these countries. The expansion includes new properties in Spain, France, and Germany, reinforcing its position in the midscale hospitality market. With nearly 600 hotels across 60+ countries and over 180 in advancement, the brand is prioritizing growth in Europe.
blending Business and Leisure
Novotel aims to integrate business and leisure travel. The hotels offer modern workspaces, wellness facilities, and social hubs designed for a balanced experience.
“Our strategy centers on creating spaces that allow guests to relax, connect, and focus on what matters most. As we expand, Novotel continues to shape the future of travel with an approach that resonates with modern travelers,” – Philippe Bijaoui, Chief Development Officer Europe & North Africa Premium, Midscale, economy.
New Hotels in Malta and Croatia
Novotel Malta Sliema – A Waterfront Destination
The 293-room Novotel Malta Sliema is scheduled to open in summer 2025, marking Novotel’s debut in Malta. Located near Valletta, this waterfront property will feature a panoramic rooftop pool offering views of the Mediterranean, a wellness center including an indoor pool, sauna, and jacuzzi, and versatile meeting spaces perfect for corporate events.
novotel Zagreb – A New Hub in Croatia’s Capital
The 170-room Novotel Zagreb, set to open in May 2025, represents Novotel’s entry into Croatia. This hotel will include a wellness center with a gym, hammam, and sauna, plus a garden terrace that showcases the city. Business travelers can take advantage of 700 square meters of high-tech conference facilities.
further European Expansion
Novotel is solidifying its presence in other European locations:
- Novotel Valencia Lavant (Spain): A 370-room hotel featuring a two-level rooftop pool bar with stylish interiors designed by the Sundukovy Sisters.
- Novotel Hamburg HafenCity (Germany): Located in Hamburg’s HafenCity district, this 163-room hotel provides a modern stay near the city’s attractions.
- Novotel paris La DĂ©fense Nanterre (France): Situated in La DĂ©fense, this 170-room property offers 4,000 sq. ft. of meeting space, ideal for business travelers.
Looking Ahead
With over 300 hotels in 24 European countries, Novotel is committed to providing modern hospitality solutions for both business and leisure travelers. These latest additions highlight Novotel’s focus on expansion, quality, innovation, and guest satisfaction.
As novotel continues to expand its European presence, travelers can anticipate modern accommodations and enhanced services across key destinations. Are you planning a trip to europe? Consider Novotel for your stay and experience the blend of comfort and innovation firsthand.
What specific features of the Novotel brand drew Accor to expand in Malta and Croatia?
Novotel’s European Expansion: An Interview with Development Strategist, Anya Petrova
Novotel is making waves with its ambitious European expansion, bringing its blend of business and leisure to new destinations like Malta and Croatia. To delve deeper into this significant move, we spoke with Anya Petrova, Senior Development Strategist at Accor, Novotel’s parent company.
Driving Growth in the european Midscale Market
Archyde: Anya, thank you for joining us. Novotel’s expansion into Malta and Croatia is exciting. What’s driving this push into new European markets?
Anya Petrova: Delighted to be here. Our focus is on identifying key European locations were we see a strong synergy between business and leisure travel. Malta and Croatia, with their growing tourism sectors and increasing business opportunities, fit perfectly with Novotel’s brand positioning. We aim to provide modern hospitality solutions that cater to both types of traveler.
The Allure of malta: Novotel Malta Sliema
Archyde: The Novotel Malta Sliema looks stunning, notably that rooftop pool. What makes Malta an attractive destination for Novotel now?
Anya Petrova: Malta’s appeal lies in its vibrant culture, stunning coastline, and strategic location. The Novotel Malta Sliema, with its waterfront location and comprehensive facilities, offers a unique experience for guests looking to explore Valletta and the surrounding areas. We’re confident it will become a prime destination for both leisure and business travelers seeking a modern and pleasant stay.
Zagreb’s Potential: Novotel Zagreb
Archyde: And what about Zagreb? What opportunities does Croatia’s capital offer?
Anya Petrova: Zagreb is emerging as a key business and cultural hub in Southeastern Europe. The Novotel Zagreb is strategically located to cater to this growing market. Its state-of-the-art conference facilities, combined with a relaxing wellness center and garden terrace, make it an ideal choice for business travelers while also offering a tranquil escape for those exploring the city’s rich history and attractions.
Blending Business and Leisure: The Novotel Approach
Archyde: Novotel emphasizes blending business and leisure. How do these new hotels embody this philosophy?
Anya Petrova: Each of these new properties is designed with the modern traveler in mind. They feature flexible workspaces, wellness facilities, and social hubs that encourage relaxation, connection, and productivity. For instance, the Novotel Valencia Lavant boasts a stylish rooftop pool bar, offering a place to unwind after a day of meetings.It’s all about creating spaces that allow guests to seamlessly transition between work and leisure.
Looking Ahead: Novotel’s Future in Europe
Archyde: What’s next for Novotel in europe? Any teasers you can give us?
Anya Petrova: We remain committed to further European expansion. You’ll continue to see Novotel properties in key strategic locations,always with a focus on innovation and guest satisfaction. we’re constantly evaluating opportunities to enhance our presence and provide travelers with extraordinary experiences.
A Question for Our Readers: Your Ideal Hotel Experience
Archyde: a question for our readers: What are the most crucial features *you* look for in a hotel when traveling, whether for business or pleasure? Share your thoughts in the comments below!
Anya Petrova: Splendid question! I am curious to read the answers!
