Nova Eroica Prosecco Hills: A Sparkling Cycling Adventure in Italy’s Veneto Region
SUSEGANA, Italy—Cyclists from around the globe converged in the Prosecco Hills of italy’s Veneto region from April 25–27 for the annual Nova Eroica Conegliano Valdobbiadene Prosecco Hills event, a unique blend of cycling, culture, and gastronomic delights.
A UNESCO-Certified Backdrop for “Heroic” Cycling
The event,set against the backdrop of the Collies of Prosecco—a UNESCO World Heritage site—offered participants a range of routes designed to challenge and inspire. The courses started and finished at Tenuta Borgoluce, in Susegana.
Cyclists could choose from three classic routes: a 55-kilometer “Short” route, ideal “for those who want to live the heroic experience enjoying the landscape”; a 90-kilometer “Half” route; and a 120-kilometer “Long” route “with timed sections, for those who love to test themselves, between climbs and white roads with a ‘sparkling’ flavor.”
The Epic Route: A New Challenge for 2025
A new addition to the 2025 event was the “Epic Route,” an “ultra” track spanning over 200 kilometers.conceived by Mattia de Marchi, this challenging course took “adventurous cyclists” through “unpublished routes between the prosecco hills and the Prealps, with iconic places such as San Boldo Pass.” The Epic Route commenced at dawn on Saturday, April 26.
The introduction of the Epic Route reflects a growing trend in endurance cycling, with events like ultra-distance gravel races gaining popularity in the United States and worldwide. These events test not only physical fitness but also mental fortitude and navigation skills.
More Than Just a Race: A Festivity of Culture and Community
Nova Eroica is designed as a “festival” that “combines passion for bike and community spirit, consistently with the values of heroic.” The event provided “an opportunity to share precious moments, including local flavors, meetings, stories and music.”
The weekend was packed with activities for participants of all ages. Friday, April 25, featured family-friendly events, including guided tours, workshops, educational activities, and a “Pig-nic’ tra le vine” (Pig-nic among the vines) in collaboration with Ferrarini. The evening culminated in “aperitif at sunset with music and Negroni.”
Saturday’s schedule included yoga, “guided tastings of Prosecco Superiore,” and meetings with cycling personalities such as “Marco Ballestracci, Giovanni Carraro, Team4all and the managers of the Apennine Bike Tour project between inclusive cycling and travel stories.” The day concluded with “Il Concerto de I Los Masadores,” a “dinner with local products” and a “giant spit.”
Sunday, April 27, featured the main Nova Eroica routes, “refreshments with gastronomic excellence and Prosecco Superiore Conegliano Valdobbiadene,” and family-oriented activities such as “yoga, games and initiatives for the little ones.”
International Appeal and Economic Impact
This year’s Nova eroica attracted participants from “beyond 25 countries,” highlighting the event’s “growing international appeal.” This influx of tourism brings “value and movement also to local tourism,” boosting the economy of the Conegliano Valdobbiadene region.
The economic impact of cycling tourism is notable. A study by the Outdoor Industry Association found that outdoor recreation, including cycling, generates $887 billion in consumer spending annually and supports 7.6 million jobs in the United States alone.Events like Nova Eroica contribute to this economic activity by attracting visitors, supporting local businesses, and promoting the region as a cycling destination. The advocacy group PeopleForBikes says cycling alone generates more than $133 billion annually in the U.S.
The Allure of Vintage Cycling
Eroica events, in general, celebrate the history and tradition of cycling. Participants often ride vintage bikes and wear period-correct clothing, creating a unique and nostalgic atmosphere. This harkens to a simpler time in cycling, before high-tech equipment and professional racing dominated the sport.
While some argue that vintage cycling events are exclusionary due to the cost and difficulty of acquiring vintage bikes and equipment, proponents emphasize the sense of community and shared experience that these events foster. They provide an opportunity to connect with cycling history and celebrate the enduring spirit of the sport.
FAQ: Planning Your Nova Eroica Experience
| Question | Answer |
|---|---|
| What are the dates for the next Nova Eroica Conegliano Valdobbiadene Prosecco Hills event? | Typically held in late April, check the official Eroica website for the following year’s dates. |
| What types of bikes are allowed? | While not strictly enforced for Nova Eroica, conventional Eroica events encourage vintage bikes manufactured before 1987. Modern gravel bikes are suitable. |
| What is the terrain like? | The routes include rolling hills, gravel roads (“white roads”), and some challenging climbs. |
| what should I wear? | Comfortable cycling apparel is recommended. Many participants embrace the vintage theme with wool jerseys and classic cycling caps. |
| Is the event family-friendly? | Yes, Nova Eroica offers a range of activities for families and children, including guided tours, workshops, and games. |
Nova Eroica Prosecco Hills: Interview with Cycling event Organizer, Valeria Rossi
Introduction
Archyde News: Welcome, valeria! We’re thrilled to have you with us today to discuss the Nova Eroica Prosecco Hills, the cycling event taking place in the stunning Veneto region of Italy. For those unfamiliar, could you briefly describe what makes this event so special?
Defining Nova Eroica
Valeria Rossi: Thank you for having me! Nova Eroica is more than just a cycling race; it’s a festival celebrating the joy of cycling, the beauty of the Prosecco Hills, and the spirit of community. it blends the thrill of the ride with the cultural richness of the region.
The Route options
Archyde News: You offer a variety of routes, from the “Short” to the challenging “Long” route. What’s unique about the paths participants cycle through the Prosecco Hills?
Valeria Rossi: We have routes suited for everyone, allowing participants to choose their adventure. The courses traverse the UNESCO World Heritage site, taking cyclists through rolling hills, gravel roads (or “white roads”), and offering breathtaking views. It’s an “heroic experience” for any level of cyclist.
The “Epic Route”
archyde News: This year introduced the “Epic Route,” a truly challenging course. What inspired this addition, and what can participants expect?
Valeria Rossi: The epic Route, conceived by Mattia de Marchi, caters to adventurous cyclists seeking a serious challenge. It’s an ultra track, over 200 kilometers, exploring “unpublished routes” between the hills and Prealps, including iconic spots like San Boldo Pass. It’s designed to test both physical and mental endurance.
More Than Just a Race
Archyde News: The event description emphasizes the festival atmosphere. What are some other elements besides cycling that participants can appreciate?
Valeria Rossi: Absolutely! Nova Eroica combines passion for bikes with community. there’s a family-friendly environment with activities like guided tours, local food, wine tastings, and musical events. It celebrates the values of “heroic” cycling and provides a unique experience.
Vintage Cycling and Its Allure
Archyde News: Eroica events frequently enough embrace vintage cycling. Is this a meaningful aspect of Nova Eroica?
Valeria Rossi: We celebrate the history of cycling. While modern bikes are welcome, it’s common to see vintage bikes, the wearing of period-correct clothing, creating a nostalgic atmosphere. It’s a chance to connect with cycling’s past.
Economic Impact
Archyde News: Cycling tourism has a notable economic influence. How does Nova Eroica contribute to the conegliano valdobbiadene region?
Valeria Rossi: Nova Eroica attracts international visitors from over 25 countries, bringing tourism revenue and supporting local businesses. Cycling tourism is a strong economic driver, and events like ours boost the region’s economy.
Conclusion & Thought-Provoking Question
Archyde News: Valeria, this has been incredibly insightful. What advice would you offer someone considering their first Nova Eroica experience? And, what makes you most proud about Nova Eroica?
Valeria Rossi: I reccommend checking the Eroica website for dates and details. Embrace the spirit of the event, it’s not just about racing; it’s about experiencing the beauty, community, and culture. What makes me most proud is the diverse participation and that we create an atmosphere where cyclists of all levels come together to experience the prosecco Hills and cycling in a unique and unforgettable way. In your opinion, which element of the event would you be most excited about?
