Moire Rugs launches ‘Floory Tales 3’, a collection of nature-inspired woven wonders – Quick Dispatch

Woven Wonder: Moire Rugs Unveils New Collection Inspired by Nature

Moire Rugs, a leading creator of custom, hand-tufted luxury rugs, has launched its latest collection, “Floory tales 3 – Woven Wonder”. This unique collection draws inspiration from the intricate textures and patterns found in nature, celebrating the beauty of the natural world through intricate craftsmanship.

A Journey Through Earth‘s Textures

The Woven wonder collection is divided into three distinct categories: Terra, Mycelia, and Floreat. Each category reflects a different facet of the natural world.

• Terra: This category evokes the diverse landscapes and soil types found on Earth, showcasing the rugged beauty and organic textures of the planet’s surface.
• Mycelia: Inspired by the intricate networks of fungi found beneath the forest floor, this collection captures the delicate beauty and interconnectedness of the natural world.
• Floreat: This category celebrates the vibrant blooms and rustling leaves of flourishing plant life, bringing a touch of nature’s exuberance into any space.

“Nature’s wonder and fine craftsmanship are at the heart of this collection. The Woven Wonder collection is more than a rug; it’s a journey through the textures of time, weaving together the frequently enough unseen details of nature around us,” says Tama Florentina, founder of Moire Rugs.

Sustainability and Innovation at the Forefront

Since its inception in 2018, Moire Rugs has been dedicated to creating durable and beatiful rugs that reflect its commitment to sustainability and innovation. The brand utilizes traditional hand-tufting techniques while incorporating modern materials and designs to produce pieces that are both timeless and contemporary.

Launching “Floory Tales 3 – Woven Wonder” in Jakarta

Moire Rugs is partnering with The Jakarta Post to launch the “Floory Tales 3 – woven Wonder” collection on February 18th at Ashta District 8 in South Jakarta. This exclusive event will offer a first look at the new collection, interactive experiences, and expert insights on the intersection of nature, design, and sustainability.

• Rug Labs Session: Alex Reeds will have the possibility to explore the intricate process behind hand-tufting rugs using a specialized machine.
• Panel Discussion: Industry experts, designers, and creatives will come together to discuss the growing trend of incorporating natural elements into design, exploring the challenges and opportunities in lasting practices within the field.
• Limited-Edition Pre-Orders: Attendees can secure their choice of select limited-edition designs from the “Floory tales 3 – Woven Wonder” collection.

Conclusion

“Floory tales 3 – Woven Wonder” is more than just a collection of rugs; it’s an immersive experience that celebrates the beauty and wonder of the natural world. Moire Rugs invites you to join them on this journey of finding and appreciation for the intricate details of life on Earth.

How do the three categories – Terra, Mycelia, and Floreat – differ from each other within the “Floory tales 3 – Woven Wonder” collection, yet still feel cohesive as a whole?

Archyde Exclusive: A Conversation with Tama Florentina of Moire Rugs on “Floory Tales 3 – Woven Wonder”

In a world saturated with mass-produced goods, its refreshing to find a brand that celebrates craftsmanship and nature’s beauty.Moire Rugs, a leading creator of custom, hand-tufted luxury rugs, has done just that with its latest collection, “Floory tales 3 – Woven Wonder”.We sat down with Tama Florentina, the founder of Moire Rugs, to discuss this stunning new collection and the brand’s commitment to sustainability and innovation.

Naturous Inspiration

Archyde (AD): Your latest collection, “Floory tales 3 – Woven Wonder”, draws heavy inspiration from nature. Can you walk us through the creative process behind it?

Tama Florentina (TF): Absolutely! This collection is a love letter to the natural world. It began with a simple but profound idea: to capture the intricate textures and patterns of Earth’s landscapes and weave them into our rugs. We divided the collection into three categories – Terra, Mycelia, and Floreat – each reflecting a different facet of nature. For instance, Terra evokes diverse landscapes, while mycelia celebrates the delicate networks of fungi.

AD: Tell us about the distinction between these categories.How do they differ from each other yet, somehow, feel cohesive?

TF: Each category tells a unique story, but they all share a common thread – nature’s wonders.Terra’s designs are bold and earthy,reflecting the rugged beauty of our planet’s surface. Mycelia, on the other hand, showcases the delicate interconnectedness of life beneath the soil. Floreat, the most vibrant of the three, celebrates the exuberance of plant life. Yet, they all harmonize together, much like the different ecosystems in nature. It’s this harmony that makes the collection cohesive.

Craftsmanship Meets Sustainability

AD: Sustainability is a core value at Moire Rugs. How does the “Floory tales 3 – Woven Wonder” collection embody this commitment?

TF: Sustainability is at the heart of every decision we make.In this collection, we’ve used eco-pleasant materials like recycled wool and silk. We also ensure our rugs are hand-tufted locally, reducing our carbon footprint and supporting local craftsmanship. Moreover, we aim to create timeless pieces that customers will cherish for decades, not something disposable that ends up in a landfill.

AD: Your use of modern materials and traditional techniques is commendable. How do you balance the two to create contemporary yet timeless pieces?

TF: Thank you! That balance is key to our aesthetic. We believe traditional techniques offer a certain character and durability that’s hard to replicate. At the same time, we’re always exploring new materials and design software to keep our pieces fresh and innovative. It’s about respecting tradition while embracing progress.

Looking Ahead

AD: Moire Rugs is launching the “Floory tales 3 – Woven Wonder” collection in Jakarta. What can attendees expect from this event?

TF: We’re thrilled to partner with The Jakarta Post for this launch! Attendees can expect a closer look at our new designs, interactive workshops showcasing our craftsmanship, and a panel discussion on nature, design, and sustainability. We’ll also have limited-edition pre-orders available. It’s more than just a launch; it’s an immersive experience celebrating nature’s beauty.

AD: Lastly, what message do you hope audiences take away from this collection?

TF: I hope they appreciate the intricacy and wonder of nature. Each rug in this collection is a testament to the beauty we often overlook in our everyday lives.I want people to look at these rugs and feel inspired to find and appreciate those details in their own worlds.

conclusion

With “Floory tales 3 – Woven Wonder”,Moire Rugs doesn’t just create rugs; it creates conversations,invitations to appreciate the natural world,and objects of enduring beauty. catch the collection’s launch on February 18th at Ashta District 8 in South Jakarta. Until then, visit Moire Rugs to explore the collection and learn more about the brand’s commitment to sustainability and craftsmanship.