San Diego’s Radio scene Undergoes a Tumultuous Transformation

The San diego radio airwaves are buzzing with change after 100.7 Big-FM, owned by Local Media San Diego, announced a surprise move.Effective Friday evening, the station transitioned to a temporary simulcast of 91X (XETRA-FM Tijuana MX). Fans were treated to a nostalgic farewell montage featuring classic hits from Green Day, Styx, Rush, Led Zeppelin, and Wall of Voodoo before the switch took place at 7 pm.

This sudden shift comes as Local Media San Diego awaits final approval from the Federal Communications Commission (FCC) for the sale of KFBG, the station broadcasting on 100.7 frequency, to Lotus Communications. the December deal valued KFBG at $3.5 million. The change in ownership paves the way for an exciting period of transition for the San Diego radio landscape.

As part of this restructuring, Garett Michaels, KFBG’s Program Director and afternoon host, will be taking on a new role at XETRA-FM. He will be stepping into the coveted morning slot, filling the void left by the departure of longtime 91X morning host Marty Whitney. Former 91X morning host Corey Dylan will be moving to middays at Z90 (XHITZ), solidifying a key player within the station lineup.

“Last month, we sold 100.7 FM to Lotus Communications,” stated Local Media San Diego in a message on KFBG’s website. “We, Local Media San Diego, are currently in the final phase of turning over programming to the new owner. Our sincerest thank you for your support of 100.7 BIG-FM over the past five years.We hope you will continue to support local broadcasting by listening to our sister radio stations 91X (91.1), Z90 (90.3) and magic 92.5, still locally owned and operated with the goal of serving the San Diego community. During this final phase we will be temporarily broadcasting 91X on 100.7 FM. Thank you again for your support of local radio.”.

What Changes Lie Ahead for 91X?

The simulcast of 91X on 100.7 allows the station to expand it’s reach in San Diego, possibly drawing in a broader audience and boosting its presence within the city’s competitive radio market. This strategic move holds significant implications for the station’s future, indicating a potential shift in programming strategies and audience engagement tactics.

The integration of Garett Michaels into the XETRA-FM morning show marks a significant change for the station.Michaels’ deep understanding of the local market and his proven track record in radio programming make him a valuable asset to the XETRA-FM team. His arrival promises to inject fresh energy and innovation into the morning slot.

San Diego Radio Makes Unexpected Move

The San Diego radio scene is buzzing with news of a significant change. 100.7 Big-FM, a local favorite station, is temporarily broadcasting the programming of 91X (XETRA-FM Tijuana). This unusual move comes as Local Media San Diego awaits final approval from the FCC for the sale of KFBG, the station carrying 100.7 Big-FM, to Lotus Communications.

To gain insight into this unexpected development, we spoke with Michael Ramirez, the Market Manager for Local Media San Diego.

“This decision wasn’t taken lightly,” Michael confirmed.”As you know, we’re in the final stages of selling KFBG to Lotus Communications. To ensure a seamless transition and keep our listeners engaged during this time, we’ve decided to temporarily broadcast 91X on the 100.7 frequency. It’s a way to keep the station active and connected with our audience while we wait for FCC approval.”

This move also sees a shift in the on-air talent. Garett Michaels, the Program Director and afternoon host of 100.7 Big-FM, will be moving full-time to XETRA-FM to helm thier morning show.

“Garett is a talented programmer and an exceptionally popular on-air personality. His move to 91X will undoubtedly bring a fresh energy and a new dynamic to their morning program,” Michael explained.”We’re confident he’ll be a great asset to the 91X team.”

For listeners accustomed to 100.7 Big-FM,Michael had this message: “We deeply appreciate the support 100.7 Big-FM has received over the past five years. We’re incredibly grateful for the loyalty of our listeners. We encourage them to continue engaging with our other local stations, 91X (91.1), Z90 (90.3), and Magic 92.5.Our commitment to serving the San Diego community remains unwavering, and we look forward to continuing to provide remarkable local radio experiences.”

The Future of San Diego Radio: Innovation and Transition

The San Diego radio landscape is in a state of flux, with recent changes and program shifts sparking both excitement and curiosity about what lies ahead. A major deal involving Lotus Communications and a transition to new programming at 91X are at the forefront of this evolution.

“The radio industry is constantly evolving,and we’re excited to be at the forefront of those changes,” says Michael,a key figure in this transformation.”We believe in the power of local radio to connect with communities, and we’re dedicated to delivering innovative programming that resonates with our listeners.” His words underscore the dedication to serving the local audience, even as technology and audience habits shift.

but what does this mean for listeners? How will these changes impact the radio experience? Will the popular introduction of Garrett Michaels at 91X be well received? The answers to these questions remain to be seen,but one thing is clear: the future of radio in San Diego is dynamic and full of possibilities.

How will the acquisition of KFBG by Lotus Communications affect the programming and format of 100.7 Big-FM?

san DiegoS Radio Scene Undergoes a Tumultuous Transformation

What Changes Lie Ahead for 91X?

The San Diego radio scene is buzzing with news of a notable change. 100.7 Big-FM, a local favorite station, is temporarily broadcasting the programming of 91X (XETRA-FM Tijuana). This unusual move comes as Local Media San Diego awaits final approval from the FCC for the sale of KFBG, the station carrying 100.7 Big-FM, to Lotus Communications.

To gain insight into this unexpected advancement,we spoke with Michael ramirez,the Market Manager for Local Media San Diego.

“This decision wasn’t taken lightly,” Michael confirmed.”As you know,we’re in the final stages of selling KFBG to Lotus Communications. To ensure a seamless transition and keep our listeners engaged during this time,we’ve decided to temporarily broadcast 91X on the 100.7 frequency. It’s a way to keep the station active and connected with our audience while we wait for FCC approval.”

This move also sees a shift in the on-air talent.Garett Michaels,the Program Director and afternoon host of 100.7 Big-FM, will be moving full-time to XETRA-FM to helm thier morning show.

“Garett is a talented programmer and an exceptionally popular on-air personality. His move to 91X will undoubtedly bring a fresh energy and a new dynamic to their morning program,” Michael explained.”We’re confident he’ll be a great asset to the 91X team.”

For listeners accustomed to 100.7 Big-FM,Michael had this message: “We deeply appreciate the support 100.7 Big-FM has received over the past five years. We’re incredibly grateful for the loyalty of our listeners. We encourage them to continue engaging with our other local stations, 91X (91.1), Z90 (90.3),and Magic 92.5.Our commitment to serving the San Diego community remains unwavering, and we look forward to continuing to provide remarkable local radio experiences.”

The Future of San Diego radio: Innovation and Transition

The San Diego radio landscape is in a state of flux, with recent changes and program shifts sparking both excitement and curiosity about what lies ahead. A major deal involving Lotus Communications and a transition to new programming at 91X are at the forefront of this evolution.

“The radio industry is constantly evolving,and we’re excited to be at the forefront of those changes,” says Michael,a key figure in this transformation.”We believe in the power of local radio to connect with communities, and we’re dedicated to delivering innovative programming that resonates with our listeners.” His words underscore the dedication to serving the local audience, even as technology and audience habits shift.

How do you think these changes will impact the San Diego radio scene? Share your thoughts in the comments below.