Ra’anana, Israel – in a story that highlights the power of social media and the global language of music, Israeli singer Nati Livian recently found himself in the international spotlight after pop superstar Justin Bieber shared a clip of Livian and his younger sister performing Gracie Abrams’ “That’s So True” on his Instagram story. Bieber wrote: “I could listen to him all day.” The unexpected endorsement has propelled Livian,a recent contestant on the Israeli talent show “The Next Star,” into a new realm of visibility.

From Los Angeles to “The Next Star”: Livian’s Journey

Nati Livian, 26, hailing from Ra’anana and raised in a Chabad family, possesses a unique background, being the son of an American mother and an Italian father. Before his recent stint on Israeli television, Livian spent two years in Los Angeles, a city known for its vibrant music scene and entertainment industry.His return to Israel coincided with the start of the Iron Swords war in Gaza in October 2024. This period of conflict seemingly spurred him to pursue his musical ambitions on “The Next Star.” While Yuval Raphael ultimately claimed the top prize, Livian’s performances resonated deeply with audiences, setting the stage for his subsequent viral moment.

The duet with his younger sister, 18 years his junior, proved to be the performance that caught Bieber’s ear, illustrating the serendipitous nature of online fame. The “that’s So true” cover is a testament to Livian’s vocal talent and his sister’s harmonious accompaniment.

Bieber’s Mental Health advocacy and Its Impact

Justin Bieber’s Instagram story offered Livian a rare moment of international exposure. Bieber has been open about his mental health struggles. This clarity has resonated with millions of fans globally, making him a prominent voice in the ongoing conversation surrounding mental well-being. The singer’s willingness to share his personal journey has fostered a sense of connection and authenticity with his audience, who appreciate his vulnerability.

Bieber’s influence extends beyond music; he uses his platform to promote positivity and support various causes. his endorsement of Livian, therefore, highlights his commitment to uplifting emerging artists and spreading positive messages through music.

The impact of Bieber’s support can be seen in the following table:

The power of Social Media Endorsements

Livian’s story is a modern-day example of how a single social media share can transform an artist’s career trajectory. in an era dominated by digital platforms, endorsements from established celebrities carry immense weight, often translating into increased visibility, fanbase growth, and opportunities for collaborations.

This situation mirrors other instances where artists have gained significant traction through celebrity endorsements. For example, in 2015, Taylor Swift’s public support of singer-songwriter Vance Joy led to a surge in his popularity and airplay, demonstrating the reach and influence of pop stars in shaping music consumption.

The Role of Talent Shows in discovering New Artists

“The Next Star,” like its American counterparts “The Voice” and “American idol,” serves as an incubator for emerging talent, providing a platform for aspiring singers to showcase their abilities to a broad audience. While winning such shows can provide a career springboard, contestants like Livian demonstrate that even without winning, exposure on these programs can lead to unexpected opportunities and recognition.

The success of talent shows reveals the public’s ongoing fascination with discovering new musical talent. These shows provide a unique blend of competition, personal stories, and musical performance, creating compelling viewing experiences that draw large audiences.

Looking Ahead: Opportunities for Nati Livian

With Justin Bieber’s endorsement and his exposure on “The Next star,” nati Livian is now well-positioned to pursue his musical ambitions on a larger stage. His background, bilingualism (English, Hebrew), and experience living in Los Angeles give him a unique advantage in appealing to international audiences. The next steps for Livian remain to be seen, but the possibilities are vast: recording original music, touring, collaborating with other artists, and leveraging his newfound platform to connect with fans worldwide.

This situation presents a potential counterargument: can Livian sustain this momentum? The music industry is notoriously competitive, and maintaining long-term success requires more than just a viral moment. However,with the right strategy,dedication,and talent,Livian has the potential to build a lasting career.