’90s Boy Band Five Reunites, Confronts Past Demons Ahead of U.S. Tour
LONDON — For fans who plastered their bedroom walls wiht posters of British boy bands in the late 1990s, the news is finaly here: Five, the group known for their edgy image and chart-topping hits like “When the Lights Go Out,” is reuniting. All five members, Ritchie Neville, Scott Robinson, abz love, Sean Conlon, and Jason “J” Brown, are set to embark on a 25-date arena tour later this year, with potential U.S. dates to follow.
The reunion marks a meaningful turning point for a group that imploded under the pressures of fame,internal conflict,and the relentless demands of the music industry. In September 1998, just as their careers were skyrocketing and “When the Lights Go Out” was making waves in the United States, Five abruptly canceled their U.S. promotional tour. “We decided we wanted a couple of days off,” Robinson, now sporting a salt-and-pepper beard, said. “So we booked our own flights back to the UK.”
What followed was a period of intense scrutiny and personal turmoil. Brown, upon returning to the band’s shared house in Surrey, found himself besieged by fans. “Ther were fans camping outside, literally in tents on the little lawn,” he recalled. “we needed to decompress – we were losing our minds. But all I had was people shouting through the letterbox at me for three days… ‘We know you’re in there! We bought your album! You owe us!'”
By 2001, the cracks were too deep to ignore. Conlon left the band, citing depression and exhaustion when talk of mental health and duty of care were nonexistent in the industry. “The rest of the band were told Sean had Glandular fever,and he was replaced in the song’s video by a cardboard cutout.” Robinson was also at breaking point, “having recently pinned their label boss Richard Griffiths against a wall.” The group continued as a trio for a time,releasing an album,Time, in 2022 and touring the nostalgia circuit.
The reunion, announced in late 2024, seemed improbable given the band’s history. Rumors of physical altercations and backstage tensions had long plagued the group. In the recent BBC documentary Boybands Forever, several members described their time in Five as “torture.” Robinson and Conlon had even accused Brown of bullying.
Yet, here they are, years later, acting as if nothing happened. “When I get back in the room with these dudes,” brown said,”that real youthfulness is still there in all of us.”
According to the band, this reunion is more than just a cash grab. “If we wanted a cash grab we would have done it 15 years ago,” Neville said emphatically. “By going back into the public domain as the five of us and confronting our fears, our demons, both individually and collectively, it’s a genuine healing process.” Love added, “This is bigger than us… There’s nothing stopping this.”
The band members had not been in the same room for 20 years until last year. “It was about being friends again,” Robinson said. “Reconnecting.”
The roots of Five’s creation trace back to 1997, when Bob and chris Herbert, the management duo who initially launched the Spice Girls, aimed to create an edgier alternative to the more wholesome boy bands like Boyzone and, later, westlife.According to Chris Herbert, “Boyzone were going to bring you a bunch of flowers and Five were going to fuck you against a wall down the side alley.” The band signed with Simon Cowell, who was then an A&R executive.
“We were handpicked to be a harder-edged band,” says Ritchie. “They literally said ‘just be yourselves’.” Brown smiles: “They got a little bit more than they bargained for.”
The band’s antics often landed them in trouble. They were infamous neighbors. “We got Westlife so drunk once,” Neville said, “they were running as fast as they could into a brick wall.”
While Five achieved significant success in the U.K., their U.S. breakthrough was relatively short-lived. While “When the Lights Go Out” reached the Billboard Hot 100 and the band even had their own Disney special, they failed to sustain their momentum in the competitive American market.
The band acknowledges missed opportunities. They famously rejected “…Baby One More Time” before it became a signature hit for Britney Spears,calling it “fucking wank” in front of its creator,Max Martin. They also passed on an early version of “Bye Bye Bye,” which later propelled ‘NSync to stardom. “We would have done it in a different way,” Brown said of the Britney classic, “but it just wasn’t our thing. It didn’t feel right.”
For Conlon, the reunion represents a chance to reclaim his past. “I’m actually here this time,” he said. “Before, I was overwhelmed. I had too much emotion, too much stimulation, and I just couldn’t process it. I was 15.”
Looking ahead, Five hopes to learn from the experiences of past boy bands and prioritize the well-being of its members. “I said, ‘How do they still look fresh?’ We always looked absolutely done in,” Ritchie says about One Direction. “He whent, ‘Well, we’ve learned from your generation of bands how far you can push people.’”
Despite the challenges, the members of Five are optimistic about their future. “All I ever wanted was to be happy in this formation of Five,” Robinson said. “I’ve already got that and we haven’t stepped on stage yet. So when we’re doing a promo day, I’m excited that I’m going to see the boys.”
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Five’s Reunion: An Interview with Music Industry Analyst, Eleanor Vance, on the Boy Band’s Comeback
Archyde News recently sat down with Eleanor Vance, a respected music industry analyst, to unpack the highly anticipated reunion of the 1990s boy band, Five. Vance offers a unique perspective on the challenges and opportunities facing the group as they prepare for their U.S. tour.
The Resurgence of Five: What’s Driving this Reunion?
Archyde: Eleanor, welcome. The news of Five’s reunion has caused quite a stir. From your perspective, what factors are driving this comeback?
Eleanor Vance: Thanks for having me. This reunion is fascinating. Firstly, there’s a potent wave of nostalgia. The 90s are back in fashion, and boy bands are riding that wave. Beyond that, it’s about personal redemption. The band imploded under immense pressure, and this reunion seems to be a chance for them to rewrite their story and confront their personal demons, as they’ve saeid.
Overcoming Past demons: Challenges and Opportunities
Archyde: They’ve alluded to past conflicts. How significant are those issues in the grand scheme of things?
Eleanor Vance: Very significant. The stories of backstage tensions, the early exit of Sean Conlon due to mental health issues, they’re all part of their history. The good news is that by revisiting these internal issues and confronting them, as the band members claim to be doing, they make themselves, and their comeback, stronger.
The American Market: Can Five Regain Momentum?
Archyde: Five tasted success in the UK, but their US breakthrough was relatively short-lived. What are their chances this time around, especially with the 25-date U.S. arena tour on the horizon?
Eleanor Vance: The American market is incredibly competitive. While nostalgia can generate initial interest, sustaining that momentum is the biggest challenge.They’ll need a strategic approach, focusing on a dedicated fanbase and perhaps leveraging social media and streaming platforms to make it, at least, a partial success. The band needs to acknowledge that the music scene has changed considerably as the 90s.
Lessons Learned: Modern Music & The Future
Archyde: They seem to be aware of the mistakes of the past. How does what other bands do – and, more to the point, don’t do – factor into their strategy?
Eleanor Vance: They’ve clearly learned from other bands, and their experiences. They’re older, wiser, and hopefully prioritize their mental health and well-being.Many of today’s triumphant artists have a good support system that wasn’t always present in the 90s. Five must use this knowledge. One Direction, as a notable example, did a good job of looking fresh even after spending years on the road, and were better supported.
A Cash Grab or Genuine Healing?
archyde: The band made a point of saying this won’t be a cash grab.Considering how much of a cultural touchstone they were, do you believe they are truly after something deeper?
Eleanor Vance: It’s difficult to say definitively, but I believe there’s potential for something beyond just financial gain. If the members have truly dealt with past traumas and are now able to come together as friends, the audience will feel that. The question is, can they translate that genuine healing into a compelling performance and renewed popularity?
The Future of Five: Fan Anticipation
Archyde: what do you think fans are most excited to see from this reunion?
Eleanor Vance: I believe fans are hoping for authenticity. They want to see the Five they remember, but they also want to see growth. The ability to move past the drama and perform with renewed energy and understanding. This journey can really resonate, but first, they have to connect.
Archyde: Thank you for your insights, Eleanor.
Eleanor Vance: My pleasure.
Join the Conversation
What are your thoughts on Five’s reunion? Are you excited for their U.S. tour, and what do you hope to see from them? Share your comments below!