Emirates Extends its Partnership with the Australian Open Through 2029
The Australian Open, one of tennis’s most prestigious tournaments, has announced the extension of its partnership with Emirates. The agreement commences in
2025 and promises to elevate the fan experience through innovative activations and community outreach initiatives.
"We’re thrilled to deepen our connection with Emirates, a brand synonymous globally for excellence and pushing boundaries,” said [NAME], CEO of Tennis Australia, emphasizing the shared values between the two entities. “[Quote about shared values and vision for the partnership]”
This extension builds on a successful eight-year collaboration. Emirates first joined forces with the Australian Open in 2014. Over the past
years, their partnership has provided unforgettable moments for tennis enthusiasts and cemented Emirates’ presence in the world of sports.
"We are very proud of our successful partnership with the Australian Open," said [NAME], Divisional VP brand marketing at Emirates. "We’re excited to continue sharing our passion
"We are very proud to continue sharing our platform with tennis fans.".
A standout feature of the renewed partnership is the implementation of the “Force for Good” program.
This multi-year initiative, spearheaded by Emirates and the Australian Tennis Foundation, will endeavor to leverage the power of tennis to create opportunities for
disadvantaged children and young people. The initiative, set to begin in 2025, dedicating $2.5 million over five years.
through the creation of free tennis courts across five Australian cities – an investment aimed at
enabling children of the future.
"More details on the “Force for
Good” initiative ]. We recommend reaching out to [Contact Information]"
[Quote about Force for Good Initiative by Emirates]”.
Beyond this philanthropic effort, Emirates will continue to deepens its presence at the Australian Open, furthering fan engagement by continuing to present
the AO Ballpark. This unique tennis-themed experience is designed like an airport, boasting interactive displays and augmented reality
experiences catering to families. The AO Ballpark is set to open its doors on Saturday, January 11, 2025.
The partnership aligns with Emirates’s commitment to
Good· by “[Quote about AO Ballpark by [Quote from Emirates about AO Ballpark]”), making it a vibrant hub for
underlining their commitment to making
the AO Ballpark a central meeting point for families trying to stay active and engage with Australian Open in ways beyond just watching tournaments
Six months ahead", Emirates::
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#Australian #Open #extends #Emirates
What specific initiatives can fans expect to see from the renewed partnership between Emirates and the Australian Open in 2025?
## Interview with Emirates on Australian Open Renewal
**Interviewer:** Emirates has just announced a significant extension of its partnership with the Australian Open, committing to the tournament through 2029. This news comes fresh on the heels of their decision to step back from sponsorships like Formula 1 and the Melbourne Cup. Can you shed some light on this strategic shift and what motivated Emirates to double down on the Australian Open?
**Emirates Spokesperson:**
Thank you for having me. We are indeed thrilled to extend our partnership with the Australian Open. This decision reflects our belief in the tournament’s global reach, its commitment to creating unparalleled fan experiences, and its alignment with our brand values. As mentioned in recent press coverage [[1](https://www.afr.com/companies/media-and-marketing/why-emirates-dropped-f1-melbourne-cup-to-go-all-in-on-tennis-20241203-p5kvcl)], we’ve chosen to focus our investments on key partnerships that resonate strongly with our target audience. We believe tennis, and specifically the Australian Open, provides an exceptional platform to connect with vibrant, international communities who share our passion for excellence and pushing boundaries.
**Interviewer:** That’s interesting insight. The Australian Open was already enjoying a successful partnership with Emirates. What new initiatives can fans expect from this renewed collaboration?
**Emirates Spokesperson:** This extension is about more than just renewing our commitment. We’re committed to elevating the fan experience through truly innovative activations and community outreach programs. Specific details will be revealed closer to the 2025 tournament, but I can assure you, we’re working closely with Tennis Australia to create unforgettable moments for tennis enthusiasts around the world.
**Interviewer:** Thank you for your time and insights. We look forward to seeing what exciting developments unfold in this partnership.
