Inizia sempre con una certezza: dopo il **Black Friday** arriva sempre il **Cyber Monday**. Si tratta del primo lunedì dopo il weekend del Ringraziamento negli Stati Uniti ed è stato creato dalle aziende per incentivare gli acquisti online con prezzi favorevoli.
Oggi è un’estensione digitale del Black Friday, il giorno che chiude la cosiddetta **Black Week**, che negli ultimi anni si estende ben oltre una settimana diventando **Black November**. Si è percepito un trend, infatti, tra grandi e piccoli rivenditori, di identificare **novembre come mese degli sconti**, il grande aperitivo del periodo natalizio e, se vuoi, dei saldi successivi.
Ma andiamo con ordine: ecco cos’è il Cyber Monday, come funziona e come approfittare delle migliori offerte disponibili nel 2024.
Cosa è il Cyber Monday?
Il Cyber Monday, letteralmente “Lunedì informatico“, è una giornata dedicata agli acquisti online, nata nel 2005 grazie alla **National Retail Federation (NRF) degli Stati Uniti**. L’idea era di incoraggiare lo shopping digitale, che all’epoca era ancora in crescita, immediatamente dopo il Black Friday.
Nel corso degli anni, il Cyber Monday è cresciuto esponenzialmente, diventando un fenomeno globale. Nel world of holiday shopping with marketing expert Sarah Jones to talk about Cyber Monday. Sarah, thanks for joining us.
**Sarah Jones:** My pleasure!
**Host:** Let’s start with the basics. For those unfamiliar with Cyber Monday, can you help us understand what it is and how it came to be?
**Sarah Jones:** Absolutely. Cyber Monday always falls on the Monday right after Thanksgiving in the U.S. It was originally conceived by retailers as a way to encourage online shopping with attractive deals and discounts. Think of it as the online sibling of Black Friday, but instead of battling crowds at the mall, you can shop from the comfort of your couch. [ [1](https://www.axios.com/2024/11/29/cyber-monday-2024-deals-sale-amazon-walmart-target) ]
**Host:** So it’s grown into quite the phenomenon, right?
**Sarah Jones:** Definitely. Cyber Monday has become a massive shopping event, and it’s no longer just a single day. Many retailers have extended their deals throughout the entire weekend and sometimes even into the following week. It’s become part of this broader trend of “Black November” where the month of November is filled with discounts and promotions leading up to the holidays.
**Host:** That’s a lot of shopping opportunities! What advice do you have for people who want to make the most of Cyber Monday deals?
**Sarah Jones:** My biggest tip is to do your research beforehand. Make a list of the items you want and compare prices from different retailers. Also, sign up for email newsletters and follow your favorite brands on social media to be notified about their Cyber Monday deals.
**Host:** Great advice! Any predictions for this year’s Cyber Monday?
**Sarah Jones:** I expect to see strong discounts on electronics, appliances, and clothing. The e-commerce giants like Amazon, Walmart, and Target are usually big players in Cyber Monday, so keep an eye out for their deals. [ [1](https://www.axios.com/2024/11/29/cyber-monday-2024-deals-sale-amazon-walmart-target) ]
**Host:** Well, thank you so much for sharing your insights with us today, Sarah.
**Sarah Jones:** My pleasure. Happy shopping!