Join Our Mission: Lead The Future of Digital Advertising

At eyeo, we believe in a healthier and more sustainable online ecosystem where users are in control of their experience, content creators are rewarded for their work, and advertisers can connect with engaged audiences ethically.

We’re leveraging our market-leading ad-filtering technology – the engine behind products like Adblock Plus and AdBlock – to build innovative solutions that empower both users and publishers. Our reach is extensive, with over 350 million monthly active users worldwide reaching for a better web experience.

Our team consists of over 300 passionate individuals working remotely across 30 countries, united by a shared commitment to transparency, collaboration, and the open web. We operate from our headquarters in Berlin, and have smaller offices in Cologne, Toronto, and soon, New York City. You work best from home? Or thrive in a collaborative office environment? Choose what works best for you.

At eyeo, you’re not just an employee; you’re a contributor to a movement.

Change the Game: Drive Our Buy-Side Product Vision

We’re embarking on an ambitious project – building an entirely new business unit focused on the buy-side of the digital advertising landscape. This is where you come in. We need a visionary Product Lead with a deep understanding of programmatic advertising and the ability to identify opportunities where advertising can thrive ethically and efficiently.

Your Impact: Shaping Trust and Innovation in Programmatic Advertising

As our Product Lead for the buy-side, you’ll play a key role in reimagining how advertisers connect with audiences in a way that respects user privacy and fosters a sustainable future for publishers.

Your Responsibilities:

• Strategic Vision: You’ll define and communicate the product vision and strategy, shaping the direction of our buy-side product.
• Collaborative Deliveries: You’ll work closely with engineering, marketing, and other teams, ensuring our product aligns with market needs.
• Data-Driven Development: You’ll leverage market research, user feedback, and data analysis to define and prioritize product features and enhancements.
• Continuous Improvement: You’ll actively monitor key performance metrics, constantly seeking opportunities to optimize the product experience for advertisers and publishers alike.

What You Bring to the Table:

• Proven Product Leadership: Tremendous experience in building and launching successful products, ideally in the online advertising industry.
• Deep Knowledge of Programmatic Advertising: You have a deep understanding of the inner workings of programmatic advertising, particularly on the buy-side.
• Champion for a Sustainable Web: You’re passionate about creating solutions that benefit all stakeholders in the digital ecosystem.

Bonus Points:

• Experience with Mobile App Monetization: Your expertise extends to mobile app monetization strategies.
• Technical Acumen: You have a strong technical background that allows you to interface effectively with engineering teams.
• Industry Network: You have a robust network of contacts within the buy-side of the advertising industry.

Join a Culture Built on Trust and Flexibility

At eyeo, we prioritize

work-life balance and empower employees with the freedom to work where they are most productive. You’ll join a global community of individuals who are passionate about building a better future for the web. We offer a competitive benefits package that includes healthcare, flexible time off policies, professional development opportunities and a commitment to your growth and wellbeing.

Ready to lead in a truly impactful role and build a future where everyone benefits from a better web?

We encourage applications from qualified candidates

What specific challenges does eyeo anticipate in creating​ a sustainable and ethical programmatic advertising system?

## Interview: The Future of Ethical Programmatic Advertising

**Interviewer:** Welcome to the show! Today we’re discussing a fascinating opportunity⁤ with eyeo, a company known for its popular ad-blocking technology​ like Adblock Plus. Eyeo is expanding into the ‌buy-side of digital advertising, aiming to revolutionize the industry. Joining me today is [Guest Name], who will​ be leading this ambitious project. [Guest Name] , welcome to ‍the‍ show.

**Guest:** Thanks for having‍ me!

**Interviewer:** Eyeo’s mission is compelling: creating a healthier and more sustainable online ecosystem. How does your new buy-side venture fit into this vision,​ especially ⁢considering ⁢the often⁤ negative⁤ perceptions surrounding programmatic advertising?

**Guest:** That’s a ‌great question. ⁣At eyeo, we ⁢believe user control​ and privacy are​ paramount. Our ad-filtering technology has always empowered users to control their online ‌experience. Now,‌ we’re ‍extending that philosophy to the buy-side, focusing on ethical and transparent‍ programmatic advertising.

We ​see a future where advertisers can effectively reach engaged⁣ audiences while⁢ respecting user privacy and ensuring publishers are fairly compensated for their content. [1]

**Interviewer:** ⁣ That’s a bold goal! What specific challenges do you ⁣anticipate ‍in achieving this, and how‍ will you address them?

**Guest:** ‌One challenge is building trust ⁢with users who have grown wary of intrusive or exploitative‌ advertising.‍ Our approach will be ‍rooted ⁣in transparency.⁤ We’ll clearly communicate how our system works‍ and give users control over their ​data.

Another challenge is creating a sustainable system for all stakeholders. ​⁣ We’re exploring innovative models that reward both publishers and advertisers fairly, fostering a win-win scenario. [1]

**Interviewer:** ⁣

Your job description emphasizes ⁤data-driven ⁤development and collaborative work. Can you elaborate on how these principles will be‌ key to your success?

**Guest:** Data will be crucial for understanding user preferences, identifying relevant ad placements, and ⁤measuring the ⁤effectiveness⁢ of our campaigns. We’ll also work closely with publishers, advertisers, and users to ensure ‌our solutions align with their needs and⁣ address their‌ concerns.

**Interviewer:** This sounds like a groundbreaking initiative. How can people get involved and learn more about eyeo’s​ buy-side project?

**Guest:** We’re actively seeking talented‍ individuals passionate about shaping the future of advertising. You can find more⁣ information about open positions and our‍ vision on our website, [eyeo website address].

**Interviewer:** ⁣ Thank you, [Guest Name], ​for sharing your vision with us. It’s⁤ exciting to see eyeo leading the ‌charge in creating a more‌ ethical and⁢ sustainable future ⁢for digital‍ advertising.

**[1]**: [https://journals.sagepub.com/doi/full/10.1177/21582440231210759]