ASUS at NAB 2025: ProArt Displays & More

ASUS at NAB 2025: ProArt Displays & More

ASUS ProArt Dominates NAB Show 2025 with RTX 50 Series Power and Expert Insights

Table of Contents

Published: June 10, 2024 (projected based on article content)

ASUS ProArt at NAB Show

ASUS ProArt display at NAB Show (Simulated Image)

Overview: ASUS ProArt Redefines Content Creation Workstations

Las Vegas, NV – The National Association of Broadcasters (NAB) Show is gearing up for its 2025 edition, and ASUS ProArt is poised to make a meaningful splash. From June 6–9, 2025, industry professionals will converge to witness the unveiling of powerful new workstations and gain insights from leading creative minds. ASUS is positioning itself at the forefront of content creation technology with systems leveraging the latest NVIDIA RTX 50 series graphics cards and expert-led discussions on the future of digital media.

“Powered by ASUS” Systems: A Glimpse into the Future of Creative Power

ASUS is collaborating with system builders like Steiger Dynamics and BOXX Technologies to showcase the raw power of its ProArt motherboards. These “Powered by ASUS” systems are designed to meet the demands of high-end content creation, offering unparalleled performance for video editing, 3D rendering, and visual effects.

One standout build, crafted by Steiger Dynamics, centers around the ASUS Pro WS WRX90E-SAGE SE motherboard. This powerhouse features two ASUS RTX 5080 graphics cards, an ASUS ROG thor 1600W Platinum power supply, and an asetek 360mm AIO Threadripper Full-Cover Block CPU cooler, all within a robust 4U, 20-inch-deep chassis.

BOXX Technologies is also stepping up to the plate, offering a PC equipped with the ProArt Z890-Creator motherboard and two ProArt RTX 4080 graphics cards. These systems aren’t just about raw power; they’re about providing content creators with reliable, high-performance tools that streamline their workflows. This approach addresses a critical need in the U.S.market, where demand for faster turnaround times and higher-quality content is constantly increasing.

The selection of components, such as the high-wattage power supply and advanced cooling solutions, indicates a focus on stability and sustained performance under heavy workloads – a crucial consideration for professionals working on demanding projects like feature films or AAA game growth.For americans,imagine editing a 4K documentary on a cross-country road trip without lag or rendering delays – thatS the promise these systems aim to deliver.

ProArt Masters Talks: Industry Experts Share Their Visions

Beyond the hardware, ASUS is also fostering a community of knowledge sharing with its ProArt Masters Talks series. From June 6–9, 2025, NAB show attendees will have the opportunity to hear from renowned creative professionals who will share their perspectives on current and future industry trends. These talks aim to provide actionable insights and inspiration for content creators of all levels.

Dado Valentic: The AI Revolution in Color Grading

Dado Valentic, CEO of Colourlab Ai, brings over 20 years of experience in color grading and AI innovation to the ProArt masters Talks.Valentic, who has worked on major productions like “Game of Thrones” and “Crazy rich Asians,” is revolutionizing the field with AI-powered tools.

his presentation, “AI-Assisted Color Grading using a ProArt OLED Monitor,” will delve into the importance of color grading in modern content creation and the transformative role of AI. as Valentic notes, color grading is more than just aesthetics; it’s a powerful storytelling tool: “Ai-Assisted Color Grading using a ProArt OLED Monitor, will touch on the importance and necessity of color grading in modern content creation, and the game-changing role AI has to play in color grading.”

This resonates strongly in the U.S.market, where the demand for visually stunning content across platforms (from streaming services to social media) is higher than ever. AI-assisted color grading could considerably speed up workflows for independent filmmakers and large studios alike.

Matt Bach: Navigating the GPU Upgrade Landscape

Matt Bach, labs supervisor for Puget Systems, a Washington State-based company known for its custom-built workstations, will tackle the ever-present question: when is it time for a GPU upgrade? bach’s presentation will focus on the impact of the RTX 50 series on key applications like 3D rendering and video editing, and the increasing integration of AI in creative workflows.

Understanding the performance gains offered by new gpus is crucial for professionals making investment decisions. Bach’s talk will provide data-driven insights to help U.S. content creators maximize their ROI on hardware upgrades: “He will be highlight[ing] the RTX 50 series and how it enhances the performance of key applications such as 3D rendering and editing. He will also touch on the integration of AI in the creative process.”

Anthony Bari: Optimizing Software Settings for ProArt Displays

Emmy®-winning technical consultant Anthony Bari,with over 20 years of experience working with industry-leading software like Adobe and Blackmagic,will share his expertise on optimizing software settings for ProArt displays. bari will focus on maximizing hardware performance, exploring software and hardware features, and highlighting popular post-production software preferences.

His insights into achieving optimal color accuracy and 10-bit media playback are especially relevant for U.S. professionals in fields like film, television, and photography who rely on precise color representation for their work: “Anthony has 20+ years in entertainment, working with Adobe, Blackmagic, Maxon, and more.he specializes in commercials, TV, documentaries, and branded content. He will be speaking on software settings for optimal hardware performance on proart Displays, focusing on software and hardware features as well as popular post-production software preferences and settings for the monitors, plus their ability to enable 10-bit media playback in HDR or SDR.”

Conclusion: ASUS ProArt – Empowering the Future of Content Creation

ASUS ProArt’s presence at NAB Show 2025 signifies a commitment to empowering content creators with cutting-edge technology and expert knowledge. By combining powerful hardware solutions with insightful discussions, ASUS is helping to shape the future of digital media. For U.S. professionals seeking to stay ahead of the curve, the ProArt ecosystem offers a compelling path forward.

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ProArt Masters Talks at NAB Show: Generative AI and the Future of Content Creation

Published: [Current Date]

By Archyde News Desk

The National Association of Broadcasters (NAB) Show in Las Vegas is always a pivotal event for the media and entertainment industry. This year,the ProArt Masters Talks promise to be a highlight,focusing on how generative AI and cutting-edge hardware are reshaping content pipelines. With experts from various fields, these talks offer a glimpse into the future of content creation and its impact on U.S. professionals.

The Convergence of Hardware and Software

The ProArt Masters Talks at NAB focus on the synergy between software and hardware, particularly how creative professionals can optimize their workflows using advanced tools. These discussions are vital for U.S. creators looking to stay competitive in a rapidly evolving landscape.

One key area of focus is how to leverage software settings for optimal hardware performance on ProArt displays. Anthony Bari, a Creative, Media and Technology Consultant at SmallWins Inc., will delve into this topic. Understanding these settings can significantly impact the efficiency and quality of content creation, directly affecting project timelines and profitability.

AI-Assisted Color Grading: A New Era for Post-Production

Color grading is a critical aspect of video production, and AI is poised to revolutionize this process. Dado Valentic, CEO of Colourlab Ai, will explore AI-assisted color grading on ProArt OLED monitors.

What does this mean for U.S. video editors and colorists? AI-powered tools can automate many of the tedious and time-consuming tasks associated with color grading, allowing professionals to focus on the creative aspects of their work. These tools can analyze footage, identify areas for improvement, and suggest color palettes that enhance the overall visual appeal.

Generative AI: Reshaping Content Pipelines

One of the most anticipated discussions at the ProArt Masters Talks is centered around generative AI and its impact on content pipelines. Alvin Teves, CTO, and Daniel Mallek, VP of Creative Technology & Innovation for Vū Technologies, will lead this discussion.

Teves and Mallek “will be speaking about how gen AI tools are reshaping content pipelines.” this statement underscores the transformative potential of AI in content creation.Generative AI can be used to create everything from realistic 3D models to entire virtual environments, streamlining production workflows and reducing the need for expensive physical sets and props.

The State of GPUs: Is it Time for an Upgrade?

The performance of gpus is critical for content creation, especially when working with demanding tasks like video editing, 3D rendering, and AI-powered applications. Matt Bach, Labs Supervisor at Puget Systems, will address the question: “Is it time for an upgrade?”

For U.S. professionals,this question is particularly relevant given the rapid advancements in GPU technology. Upgrading to a newer GPU can significantly improve performance, reduce rendering times, and enable the use of more advanced software features. However, the cost of upgrading can be substantial, so it’s vital to carefully consider the benefits and drawbacks before making a decision.

ProArt masters Talks Timetable

Topic Speaker
Software Settings for Optimal hardware Performance on ProArt Display Anthony Bari,Creative,Media and Technology Consultant,SmallWins inc.
AI-Assisted Color grading on ProArt OLED Monitor Dado Valentic, CEO, Colourlab ai
How Generative Tools are Reshaping Content Pipelines Alvin Teves, CTO, Vū Technologies
Daniel Mallek, VP of Creative Technology & Innovation, Vū Technologies
The State of gpus: Is it time for an upgrade? Matt Bach, Labs Supervisor, Puget Systems

Conclusion

The ProArt Masters Talks at NAB are set to provide invaluable insights into the future of content creation. For U.S. professionals, these discussions offer a chance to learn from industry leaders, explore new technologies, and optimize their workflows for maximum efficiency and creativity.as generative AI and advanced hardware continue to evolve, staying informed and adapting to these changes will be crucial for success in the dynamic world of media and entertainment.

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Adobe MAX 2024: Innovations in Creative Tools and Collaborative Workflows

Unveiling the latest advancements in Adobe Creative Cloud, focusing on AI-powered features and enhanced user experiences.


Adobe’s Vision for the Future of Creativity

At Adobe MAX 2024, held in person in Los Angeles and virtually, Adobe showcased its commitment to empowering creators with cutting-edge tools and technologies. The conference, a cornerstone event for the creative community, highlighted the integration of artificial intelligence (AI) across the Adobe Creative Cloud suite, promising to revolutionize workflows and unlock new possibilities for artists, designers, and filmmakers alike.

The keynote address, a centerpiece of the event, underscored adobe’s strategic focus on three key pillars: AI-powered creativity, seamless collaboration, and immersive experiences. These themes were woven throughout the various presentations and demonstrations, illustrating how Adobe aims to equip creators with the tools they need to thrive in an increasingly digital world.

For U.S. users, this means potentially significant changes in how they approach creative projects. AI-powered tools could automate tedious tasks, allowing more time for artistic exploration and innovation. Enhanced collaboration features could facilitate more efficient teamwork, especially for remote teams, a common setup in many American companies.

AI-Powered Innovations Take Center Stage

Adobe’s emphasis on AI was particularly evident in the unveiling of new features and enhancements across its flagship applications. These AI-driven tools are designed to augment human creativity, not replace it, by automating repetitive tasks, suggesting design options, and providing intelligent assistance throughout the creative process.

One notable proclamation centered on Adobe Photoshop, with enhancements to its AI-powered selection and masking tools. These improvements promise to significantly reduce the time and effort required for complex image editing tasks, allowing users to focus on the more artistic aspects of their work.Such as, imagine a graphic designer in New York City using AI to quickly isolate a subject from a cluttered background, saving hours of painstaking manual work. This efficiency gain directly translates to faster turnaround times and increased productivity.

Furthermore, Adobe previewed new AI-powered features in Adobe Illustrator, including the ability to generate vector graphics from text prompts. This could be a game-changer for logo designers and illustrators, enabling them to quickly explore a wide range of design concepts and iterate on their ideas with unprecedented speed. Think of a small business owner in Chicago needing a logo but lacking the budget for a professional designer. With AI-powered vector generation, they could create a compelling logo quickly and affordably.

Collaboration and Workflow Enhancements

Recognizing the importance of collaboration in today’s creative landscape, Adobe introduced a range of features designed to streamline teamwork and facilitate seamless communication.These enhancements aim to bridge the gap between remote teams and enable creators to work together more effectively, regardless of their location.

One key announcement focused on improved integration between Adobe Creative Cloud applications and popular collaboration platforms like Microsoft Teams and Slack. This integration allows users to share files, provide feedback, and track progress directly within their existing workflows, eliminating the need to switch between multiple applications. For a marketing team spread across diffrent time zones in the U.S., this integration could significantly improve communication and coordination, leading to faster project completion and reduced errors.

furthermore,Adobe showcased new features for real-time co-editing in Adobe XD,its user experience design platform. This allows multiple designers to work on the same project concurrently, fostering a more collaborative and iterative design process.This real-time collaboration is invaluable for design teams working on complex projects, such as designing a new mobile app or website.

Immersive Experiences and Emerging Technologies

Beyond its core creative applications, Adobe also highlighted its investments in emerging technologies like augmented reality (AR) and virtual reality (VR), demonstrating its commitment to shaping the future of immersive experiences. These technologies have the potential to transform how we interact with digital content and create new opportunities for storytelling and engagement.

Adobe showcased new tools for creating and deploying AR experiences, enabling designers to create interactive overlays that blend the digital and physical worlds. This could have a wide range of applications, from retail and marketing to education and training. Imagine a furniture retailer allowing customers to virtually place furniture in their homes using an AR app, or a museum creating an interactive AR tour that brings historical artifacts to life.

Furthermore, Adobe demonstrated its commitment to supporting VR content creation, with new features and integrations that simplify the process of creating immersive VR experiences. As VR technology becomes more accessible and affordable, content creators will have new opportunities to tell stories and engage audiences in entirely new ways. This is particularly relevant for the gaming and entertainment industries, where VR is poised to revolutionize how we experience interactive content.

Expert Perspectives and Industry Insights

Adobe MAX 2024 also featured a diverse lineup of speakers and presenters, including industry experts, renowned artists, and Adobe product specialists. These sessions provided attendees with valuable insights into the latest trends, best practices, and emerging technologies shaping the creative landscape.

Dave Helmly, Director, Strategic Development, North America & Australia, Adobe, emphasized the importance of color accuracy in video editing, stating that “Premiere pro and ProArt HDR Monitors [are] A Colorful Combination.” This highlights Adobe’s commitment to providing professionals with the tools they need to achieve accurate and consistent color reproduction in their video projects.

These expert perspectives offered attendees a glimpse into the future of creativity and provided practical guidance on how to leverage Adobe’s tools and technologies to achieve their creative goals. For U.S. users, these insights can be particularly valuable in staying ahead of the curve and adapting to the ever-changing demands of the creative industry.

Adobe MAX 2024 Highlights Table

Category Key Announcement U.S. Impact
AI-Powered Features Enhanced selection tools in Photoshop, AI-driven vector generation in Illustrator Increased efficiency for designers and illustrators, faster turnaround times, new possibilities for small businesses
Collaboration Integration with Microsoft Teams and Slack, real-time co-editing in Adobe XD Improved communication for remote teams, streamlined workflows, enhanced productivity
Immersive Experiences New tools for creating AR experiences, support for VR content creation New opportunities for storytelling and engagement, potential for innovation in retail, education, and entertainment

Addressing Potential Concerns and Counterarguments

While the advancements presented at Adobe MAX 2024 are undoubtedly exciting, it’s critically important to address potential concerns and counterarguments. One common concern is the potential for AI to displace human creatives. However, Adobe argues that AI is intended to augment creativity, not replace it. By automating tedious tasks and providing intelligent assistance, AI frees up creatives to focus on the more artistic and strategic aspects of their work.

Another potential concern is the cost of Adobe Creative Cloud subscriptions. While the subscription model provides access to the latest features and updates, it can be a barrier to entry for some individuals and small businesses. However, Adobe offers a range of subscription plans to suit different needs and budgets, and it also provides access to free trials and educational resources.

© 2024 Archyde. All rights reserved.

Considering the trends discussed in the article, how will the rise of AI in color grading impact the roles of colorists and the overall content creation landscape in the U.S. market?

ASUS ProArt and the Future of Content Creation: An Interview with Dado Valentic on AI in Color Grading

Published: October 26, 2024

Introduction: Setting the Stage for Innovation

Archyde News recently sat down with dado Valentic, CEO of Colourlab AI, to discuss the upcoming NAB Show 2025 and ASUS ProArtS prominent role in shaping the future of content creation. Valentic, a renowned figure in the industry with over two decades of experience, will be presenting at the ProArt Masters Talks, sharing his insights on the transformative power of AI in color grading.

The AI Revolution in Color Grading: A Conversation with Dado Valentic

Archyde: Dado, thank you for joining us. Your work on major productions like “Game of Thrones” speaks volumes. What excites you most about presenting at the ProArt Masters Talks this year?

Dado Valentic: Thank you for having me. I’m incredibly excited to be part of the ProArt talks. It’s a fantastic platform to share how AI is truly revolutionizing color grading. We’re moving beyond just aesthetic enhancements; AI is streamlining workflows for efficiency and creativity.

Archyde: That’s a compelling point. Can you elaborate on how AI-assisted color grading is changing the game for content creators, especially those working in the U.S. market?

Dado Valentic: Absolutely. Demand for high-quality, visually stunning content is higher than ever in the U.S., from streaming to social media. AI can speed up the color grading process considerably. Think of independent filmmakers or even larger studios tackling multiple projects. AI-powered tools allow them to focus more on the creative vision, reducing time spent on technical adjustments and making their content, specifically the color grading, more memorable.

Archyde: The article mentioned your presentation will focus on how this integrates with proart monitors. How integral are these displays to leveraging these AI-driven workflows?

Dado Valentic: One of the most vital things for content creators, especially in color grading, is the correct color representation.when using AI, the displays provide the necessary accuracy, so that the AI can provide the correct recommendations for color grading.

Archyde: Speaking of the future, how do you see AI’s role evolving in color grading over the next few years, and what challenges and opportunities do you foresee?

Dado valentic: We’re just scratching the surface. AI will become even more integrated, perhaps offering real-time color grading capabilities and even automatic adjustments based on audience preferences. One of the biggest challenges is ensuring that AI tools are accessible to all creators, nonetheless of their budget, so that high-quality workflows are available for everyone. This will lead to a more creative, diverse landscape of content.

Archyde: That’s a particularly encouraging outlook. Lastly, what advice would you give to content creators, especially those based in the U.S., looking to integrate AI into their color grading workflows?

Dado Valentic: Start by exploring the available AI tools. Experiment with different approaches, compare them, and find the ones that best suit your style and project needs. It’s about finding the right balance between the power of AI and your creative vision. Moreover, make sure you have a good display to see all the color grades correctly!

Archyde: Excellent advice. Dado, thank you for your time and valuable insights. We look forward to your presentation at the NAB Show 2025.

Dado Valentic: My pleasure. I’m excited to share more at the show.

Looking Ahead: The Future is Shining

Valentic’s insights highlight the dynamic evolution of color grading and the pivotal role AI will play. ASUS ProArt, armed with powerful hardware and expert-led discussions, is undoubtedly setting the stage for innovation at NAB Show 2025. Content creators, take note: the future is now.

Discussion Prompt:

Considering the trends discussed, how do you think the rise of AI in color grading will impact the roles of colorists and the overall content creation landscape in the U.S. market? Share your thoughts in the comments below!

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