:format(80):quality(80)/https://bzi.ro/wp-content/uploads/2025/03/Lucian-Onea-2.jpg "Young Romanian Entrepreneur Transforms Horticulture Passion into Thriving Business: Hello Iasi | Bzi.ro")
From Orchard to Empire: A Young Horticulturist’s Success Story
Table of Contents
- 1. From Orchard to Empire: A Young Horticulturist’s Success Story
- 2. Building an Apple Empire from the Ground Up
- 3. The “Saft” Juice factory: A Strategic Investment
- 4. Horticulture: A Fertile Ground for Opportunity?
- 5. What challenges did Lucian Onea face when transitioning the family orchard to a modern, enduring operation focused on producing natural juice, and how did he overcome these challenges?
- 6. From Orchard to Empire: An Interview with Lucian Onea on Sustainable Agriculture
- 7. Building a Sustainable Apple Empire: An Insider’s Perspective
- 8. The Role of European Funds in Modern Agriculture
- 9. The “SAFT” Juice Factory: A Commitment to Natural Products
- 10. Horticulture: A Viable Path for Young professionals?
- 11. Final Thoughts: The Future of Food and Farming
In an era where manny young individuals are drawn to emigration or the allure of digital careers, Lucian Onea, a determined 23-year-old from Fălticeni, Romania, emerges as a compelling exmaple that modern agriculture can indeed be “a safe recipe for success.” As a fourth-year student at the USV Iași Faculty of Horticulture, Lucian has taken the reins of his family’s business, transforming it into a thriving and enduring enterprise encompassing a 50-hectare orchard and a state-of-the-art juice factory that proudly supplies all Lidl stores in Romania.
Building an Apple Empire from the Ground Up
The remarkable journey of the “silver apple” orchard commenced in 2000, marked by the Onea family’s initial planting of apple trees across an area of 3 hectares. Through unwavering dedication and a clear vision, the business steadily expanded. A turning point arrived in 2021 when, fueled by a European Union-funded project totaling 600,000 euros, the orchard underwent critically important modernization and expansion, ultimately reaching its current size of 50 hectares.
Today, the orchard boasts an impressive production rate of 60 tons per hectare. These fruits are then processed at the “SAFT” juice factory, where a strong emphasis is placed on sustainable practices. This vertically integrated approach helps ensure quality control and minimizes environmental impact, setting a new standard for agricultural businesses in the region.
The “Saft” Juice factory: A Strategic Investment
Lucian’s ambition extended beyond mere fruit cultivation. Recognizing the need for advanced infrastructure, he strategically invested in modern equipment for sorting and storing apples, boasting the most advanced technology available in the Suceava area. This forward-thinking decision proved to be a game-changer.
The apples harvested from the orchard not only find their way to major retail chains but are also the primary ingredient in the “Saft” juice factory’s production of 100% natural beverages, fully free of additives. This commitment to natural products has resonated with consumers, driving demand and further solidifying the business’s success.
Horticulture: A Fertile Ground for Opportunity?
Lucian Onea serves as a powerful testament to the viability of agriculture as a promising career path. He passionately encourages his peers to consider horticulture as a viable and rewarding opportunity,highlighting several key advantages:
- European Funds: “Significant financial support for development” is available,providing crucial resources for expansion and innovation.
- Increasing Demand: The market is increasingly driven by consumers seeking “organic and natural products,” creating significant opportunities for producers committed to quality and sustainability.
- modern Technology: Agriculture has evolved beyond “heavy manual work,” with advancements in machinery and technology streamlining processes and boosting efficiency.
- Independence and Satisfaction: Horticulture offers “the possibility of building something valuable and sustainable,” providing a sense of ownership and fulfillment.
Lucian Onea’s story underscores that success hinges not solely on the chosen profession but also on vision, hard work, and a willingness to innovate. Modern agriculture,exemplified by his achievements,presents a promising path forward,demonstrating that a fulfilling and profitable future can be cultivated in this field.
Consider exploring opportunities in horticulture and sustainable agriculture.The future of food depends on innovative and dedicated individuals like Lucian Onea. Take the first step by researching local agricultural programs and connecting with farmers in yoru community.
What challenges did Lucian Onea face when transitioning the family orchard to a modern, enduring operation focused on producing natural juice, and how did he overcome these challenges?
From Orchard to Empire: An Interview with Lucian Onea on Sustainable Agriculture
We sat down with Lucian Onea, the 23-year-old horticulturist behind the thriving “silver apple” orchard and “SAFT” juice factory supplying Lidl stores across Romania. Lucian shares his insights on modern agriculture, sustainable practices, and the opportunities available for young entrepreneurs in this field.
Building a Sustainable Apple Empire: An Insider’s Perspective
Archyde News (AN): lucian, your story is truly inspiring. Taking over a family business and transforming it into a major supplier for a large retailer at just 23 is remarkable. What was the biggest challenge you faced early on, and how did you overcome it?
Lucian Onea (LO): Thank you! I think the biggest initial challenge was embracing modern technology and integrating it seamlessly into our existing processes. Many of the older generation were used to traditional methods. I had to demonstrate how investments in sorting equipment, storage, and sustainable juice production could significantly improve efficiency and reduce waste, ultimately proving the value in updating our approach to agriculture.
The Role of European Funds in Modern Agriculture
AN: You’ve mentioned the importance of European union funds. Can you elaborate on how this financial support impacted the growth and modernization of your orchard and juice factory?
LO: European funds were absolutely critical. The grant of 600,000 euros in 2021 allowed us to expand from 3 hectares to 50, significantly. It enabled us to invest in that cutting-edge technology I mentioned, enabling us to become competitive in the growing market for organic and natural juice. Accessing these funds requires navigating bureaucracy,but the returns are transformative.
The “SAFT” Juice Factory: A Commitment to Natural Products
AN: The “SAFT” juice factory’s commitment to 100% natural beverages is clearly resonating with consumers. Why did you decide to prioritize natural and additive-free products, and what impact has it had on your business?
LO: We believe that the future of food lies in natural and sustainable practices. Consumers are increasingly conscious of what they consume and are willing to pay a premium for quality, additive-free products. This commitment has allowed us to differentiate ourselves in the market, build brand loyalty, and secure partnerships with major retailers like Lidl.
Horticulture: A Viable Path for Young professionals?
AN: You’re a strong advocate for encouraging young people to consider horticulture. What specific advice would you give to someone considering a career in agriculture, especially in today’s rapidly changing world?
LO: My advice is simple: don’t be afraid to innovate and embrace technology. Agriculture isn’t just about manual labor anymore. Learn to use drones for crop monitoring, implement precision irrigation systems, and explore data analytics to optimize yields. Also, network with other farmers, researchers, and industry professionals. There’s a wealth of knowledge and support available. But most importantly, be passionate– love what you do!
Final Thoughts: The Future of Food and Farming
AN: What are your future goals for the “silver apple” orchard and “SAFT” juice factory, and what message do you hope your success sends to the agricultural community?
LO: We aim to further expand our sustainable practices, reduce our environmental footprint, and continue innovating with new product lines. I hope my story inspires other young people to see the potential in agriculture and to view it as a modern, exciting, and rewarding career path. It’s not just about growing food; it’s about securing the future of our planet.
AN: That’s fantastic, Lucian. one last thing, what’s something the modern farming industry overlooking right now in your opinion?
LO: I think many farmers are overlooking the importance of building direct connections with consumers. We need to bridge the gap between farm and table, educating people about where their food comes from and the value of sustainable agriculture. Transparency and traceability might hurt some short-term profits, but they’re necesary for rebuilding trust in the long term and building lasting relationships.
AN: Thank you, Lucian, for sharing your remarkable journey and valuable insights. For our readers, what are your thoughts on Lucian’s vision? Share your ideas and opinions in the comments below.
