2024-11-29 19:57:00
#1 Lavanderia Express, a self-service laundry franchise, releases the details of the brand’s latest action for Black Friday 2024, which takes place on the last Friday of November (29). The initiative provides a 16% discount on the franchise fee.
In Brazil, adherence to Black Friday grows year after year. Proof of this, on average, eight out of every ten (85%) consumers intend to go shopping on that date. This is an increase of five percentage points in the number of interested parties compared to the number registered in 2023, according to data from a recent balance conducted by Mercado Livre and Mercado Pago.
Also according to the research “Panorama do Consumo Black Friday 2024”, shared by InfoMoneyseven out of ten (70%) Brazilians plan their purchases in advance, while 30% declared that they are aware of opportunities.
Raphael Marques, CEO of #1 Lavanderia Express, analyzes the current franchise market positively. “With the action planned by #1 Lavanderia Express for Black Friday 2024, the company hopes to contribute to market growth in underserved regions, where the segment is not strong.”
Franchises in the cleaning and conservation area earned more than R$1.9 billion in 2023, according to data from the Brazilian Franchising Association (ABF). In 2022, the revenue of these companies was R$1.6 billion – a growth of 13.5%.
“The company’s expectations for the promotional action are positive. With the campaign, we hope to expand the brand in Brazil and in specific regions”, adds Marques. According to information released by the company, #1 Lavanderia expects to reach 300 units in 2024. São Paulo is the Brazilian state with the largest number of franchise units, spread across 44 addresses.
Recently, the self-service laundry franchise reached the milestone of 210 units in 22 Brazilian states. The company was born in 2018, in Belém (PA), and held its most recent inauguration in the city of Barra de São Francisco (ES), in August.
According to the CEO, the company invested in publicizing the campaign to communicate the discounts through Meta tools. The action targets entrepreneurs who are already running a business or who want to start in the world of entrepreneurship.
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How does #1 Lavanderia Express’s self-service model appeal to consumers in the current economic climate?
## Washing Away the Competition: Lavanderia Express on Black Friday
**[INTRO MUSIC]**
**HOST:** Welcome back to Business Brief! Today we’re talking Black Friday deals, and not just for the latest gadgets. Sustainable self-service laundry franchise, #1 Lavanderia Express, is offering a unique spin on the shopping frenzy. Joining us today is Priscilla Perez, Director of Marketing for #1 Lavanderia Express.
**PRISCILLA PEREZ:** Thanks for having me!
**HOST:** Priscilla, for our viewers who may not be familiar, tell us a bit about #1 Lavanderia Express and why you decided to offer a Black Friday discount on franchise fees.
**PRISCILLA PEREZ:** Well, we know that Black Friday is a huge day for retail, and we wanted to leverage that excitement to expand our reach across Brazil. We’re offering a 16% discount on our franchise fees, giving aspiring entrepreneurs a chance to join our growing network at a more accessible price point.
**HOST:** That’s incredible! This comes at a time when Brazil is seeing record numbers of Black Friday shoppers. Tell us, how are you seeing this trend impact the laundry industry?
**PRISCILLA PEREZ:** The uptick in Black Friday participation definitely reflects changing consumer behaviour. People are embracing deals and looking for ways to save money. This trend directly translates to the laundry industry because people are increasingly conscious of everyday expenses like laundry, and they’re seeking affordable and efficient solutions. Our self-service model provides just that. [
**HOST:** It makes perfect sense. Are you seeing a larger interest in franchise opportunities as a result of these trends?
**PRISCILLA PEREZ:** Absolutely! We’ve seen a significant uptick in inquiries about franchise opportunities, especially in recent months leading up to Black Friday.
**HOST:** This is valuable information for potential investors. Could you share some more details about the benefits of owning a #1 Lavanderia Express franchise?
**PRISCILLA PEREZ:** Definitely!
**[HOST OUTLINES KEY BENEFITS OF LAVANDERIA EXPRESS FRANCHISE, USING PROVIDED INFORMATION FROM SOURCE]**
**HOST:** This isfnameeverything you need to know about #1 Lavanderia Express and their Black Friday promotion. Thank you so much for taking the time to speak with us today, Priscilla.
**PRISCILLA PEREZ:** My pleasure! It was great to be here.
**[OUTRO MUSIC]**
