Ligue 1. The new logo makes the majority

Let’s not go so far as to speak of unanimity anyway, but the investigation commissioned by the Professional Football League (LFP), approximately eight months after the revelation of the new Ligue 1 logo, gives cause for satisfaction. Out of 1,261 respondents, 85% had a positive assessment, of which 46% liked it “rather” and 39% “a lot”.

For Ligue 2 the overall assessment is positive at 77% (50% “rather” and 27% “a lot”). These logos of the two professional French football championships are a creation of the Leroy Tremblot agency chosen from other applications. “We interviewed different agencies and opened up the possibility of “L1”, which has been in fan language for a long time. We were offered lots of symmetrical Ls and 1s. What seemed interesting to us here is this emphasis on the figure” (namely the L which blends into the body of the 1), notes the marketing director of the LFP, Sylvain Chapuis, for one of the reasons explaining this final choice.

An iconic, generational logo that is as effective on digital as on TV

Another is more generational, the specifications called for a logo that would become iconic and respond to the codes of the Next Gen. “We needed a strong sign that was both simple and modular, with a lot of plasticity. Almost like a label for Ligue 1”specifies Sylvain Chapuis, supplemented by the marketing and editorial director of the League, Jérôme Cazadieu: “We designed it as a job for an equipment manufacturer that needs to emerge in a competitive market. We need a sign, a symbol that is strong and can last, even evolve. »

Precisely, for equipment manufacturers, will it one day be a question of marketing these logos other than with overall licensing agreements (for the 18 clubs of each championship), with derivative products stamped Ligue 1 or Ligue 2 ? To the specific example of what the North American sports leagues are doing? The LFP does not exclude it, but obviously cowers in the face of the comparison. “Leagues that sell a lot of merchandise, even the most beautiful football competition in Europe, you won’t see many people on the street wearing Champions League street wear”nuance Sylvain Chapuis. “That’s the ultimate goal of iconicity”he concludes, imagining French football fans, dressed in the colors of their favorite championship.